Helping people cut carbon emissions since 2010
For a decade, BetterPoints has effectively combined technology and data to motivate and measure behaviour change in transport & mobility, in health & wellbeing and in climate change.

kg CO2 emissions avoided

Walking and running activities

Cycling activities

Miles travelled sustainably
5-a-Day
HR incentives tool to help home-workers maintain a healthy and productive work-life balance.
The coronavirus pandemic has put an unprecendented strain on the mental health of employees 5-a-Day from BetterPoints gives employers and HR teams a simple and effective way to support the mental and physical wellbeing of staff in these new circumstances, and to spot early warning signs if things begin to deteriorate.
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We’re the brains behind the behaviour game
With BetterPoints, you have the behaviour change technology and expertise you need for motivating healthier and greener habits.



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Yes, please!We’re helping the nation go Back to Better
BetterPoints is working with businesses and local authorities to go ‘Back to Better’ post-Covid, not simply back to the old normal. And we’re encouraging joined-up, locally-led programmes of activities between council and business leaders for better transport choices, better air quality and better health – all in all, for a better world.
Business leaders must prioritise employee mental health right now, says Adecco CEO
Alain Dehaze, CEO of the recruitment firm, Adecco, says managers must pay more attention to the mental health of their employees, as the Coronavirus pandemic and associated lockdowns take their[…]
Read more5-a-Day: Business-ready incentives tool to prevent a workplace mental health crisis
Our new 5-a-Day HR tool uses BetterPoints’ pioneering behaviour change technology to help prevent a mental health crisis among staff working from home – a crisis that is forecast to[…]
Read moreUK councils harness behaviour change technology to deliver on active travel commitments
The UK Government recently announced the allocations for Tranche 2 of its Emergency Active Travel Fund. An important difference from Tranche 1 is the emphasis on monitoring reports and the requirement to provide them. BetterPoints[…]
Read moreBetterPoints transport behaviour change for Brighton and Hove
Brighton and Hove City Council has commissioned BetterPoints technology to promote and measure active travel in the city. It will also monitor temporary infrastructure such as pop-up cycle lanes, extended[…]
Read moreBetterPoints helped Paul’s mission to stay fit after cancer diagnosis
Nothing is more motivating than hearing stories from BetterPoints users, how they started, the ups and downs and what keeps them going. Recently we heard from Paul, one of the[…]
Read moreBetterPoints hits 10 million sustainable journeys
8 October was Clean Air Day, ‘the UK’s largest air pollution campaign’. And, as if we’d planned it, the number of active or sustainable travel journeys made by BetterPoints users[…]
Read moreBetterPoints –
The brains behind the behaviour game
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TAKE ME THERE!Testimonials
Don’t take our word for it – here’s what our partners say:
It’s been amazing the way BetterPoints responded to COVID-19, you pivoted so quickly.
Miriam Fagbemi, Ebbsfleet Healthy New Towns
BetterPoints are very professional and their platform is ahead of the curve.
Systra
A brilliant, easy-to-use platform to engage people in behaviour change activities.
Sustrans
Some of our clients and partners



























