BBC highlights innovative transport intervention in Bologna
In 2018, the Bella Mossa programme in Bologna attracted 10,000 active partipants and 108 commercial partners.
Participants clocked up 995,000 sustainable journeys covering 3.7 million km and offset 7 tonnes of co2 emissions.
In this BBC film, journalist Nicola Kelly earns enough BetterPoints for a chocolate gelato within two days for travelling around the city without a car.
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2 million journeys on foot
1 million cycle journeys
3 million kg of C02 emissions mitigated
400 million calories burned
4 million total activities
3.8 million total sustainable-travel journeys
BetterPoints is a brilliant, easy-to-use platform to engage people in behaviour change activities. The team at BetterPoints have been fantastic to work with from start to finish and provided us with regular opportunities to increase engagement.Louise Aspinall, Sustrans
Bella Mossa [powered by BetterPoints] has been one of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivising way.Irene Priolo, Deputy Mayor, Bologna, Italy
