REWARD HEALTHY OUTDOOR ACTIVITY
Offer irresistible incentives for changing habits and benefiting physical and mental health.
REDUCE YOUR CARBON FOOTPRINT
Give compelling encouragement for using cars less or recycling more effectively.
MOTIVATE WITH AWARD-WINNING TECHNOLOGY
Our technology has motivated active travel journeys equivalent to over 400 times round the world!
Just interested in using the app?
CLICK HERE FOR THE APP!BetterPoints –
changing habits for a changing world.
At BetterPoints, we combine behaviour change technology with real-world incentives for positive, measurable change that improves health and wellbeing, sustainability and the environment.
‘Remarkably successful in motivating people to change their habits.’
– Bus company CEO
With BetterPoints, you have the behaviour change technology and expertise you need to motivate people to adopt better habits.
TRACK VIRTUALLY ANYTHING
Track any activity that can be self-reported or measured from a combination of location, motion and time.
LEARN AMAZING THINGS
Discover how people behave and how they respond to different incentives.
GIVE IRRESISTIBLE REWARDS
Provide achievable rewards and incentives that genuinely motivate your target audience, no matter who they are.
MAKE ENGAGING EXPERIENCES
Give people challenges they want to throw themselves into and the encouragement to keep going, and minimise ‘app churn’.
20,000+ active participants in Bologna
The Bella Mossa programme in Bologna attracted more than 20,000 active partipants and over 100 commercial partners.
Participants clocked up 1.9 million sustainable journeys covering 7.3 million km.
They offset 1.4 million kg of CO2 air pollution emissions.
<< Watch this short BBC film about how it worked.
REQUEST A DEMO‘Before I registered for BetterPoints I wasn’t very active at all. I hardly did any walking and BetterPoints has got me out and moving. I feel so much better. It makes me feel so free, I have a new-found energy and it’s a whole lifestyle change for me now.’
Sandra, Salford
Latest posts
What are you doing for Clean Air Day?
Air pollution affects everyone, every day and has far-reaching consequences for health, wellbeing and the environment. This Thursday, 20 June, is Clean Air Day – an opportunity to raise awareness and[…]
Read more
Richard Kirk moves to CEO role at BetterPoints
BetterPoints is pleased to announce that current Executive Chairman Richard Kirk has been appointed as CEO. After nine years at the helm, Founder Daniel Gipple hands over the day-to-day leadership[…]
Read more
Making your business cycle-friendly
Bike Week is a great opportunity for workplaces to encourage cycling. Here are some ways to make your business cycle-friendly
Read moreTestimonials
Don’t take our word for it – here’s what our partners say:
The BetterPoints pilot we ran did show genuine behaviour change for participants. 81% changed their leisure travel behaviour.
Becky Chapman
London Borough of Sutton
BetterPoints are very professional and their platform is ahead of the curve at targeting high and sustained mode shift.
Annette Smith
SYSTRA
One of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivising way.
Irene Priolo
Deputy Mayor, Bologna, Italy
Some of our partners
