Helping people cut carbon emissions since 2010
For a decade, BetterPoints has effectively combined technology and data to incentivise and measure behaviour change in transport & mobility, in health & wellbeing and in climate change.

kg CO2 emissions avoided

Walking and running activities

Cycling activities

Miles travelled sustainably
We’re the brains behind the active travel behaviour game
With BetterPoints, you have the behaviour change technology and expertise you need for motivating healthier and greener habits.
Reduce reliance on cars
Our platform is proven to encourage take-up of walking, cycling and public transport, leading to lower commuter congestion, less demand for parking, and safer, healthier high streets.
Improve health & wellbeing
BetterPoints technology has motivated tens of thousands of people to improve their mental and physical health by moving to more active travel options.
Boost investment reporting
With our platform and expertise we can motivate the behaviours you need to deliver on your ESG reporting and TCFD disclosures.
Book a demo! It only takes a minute
Yes, please!We’re helping the nation go Back to Better
BetterPoints is working with businesses and local authorities to go ‘Back to Better’ post-Covid, not simply back to the old normal. And we’re encouraging joined-up, locally-led programmes of activities between council and business leaders for better transport choices, better air quality and better health – all in all, for a better world.
BetterPoints builds its work in Scotland with a new active travel programme in Arbroath
BetterPoints is powering a new active travel incentive programme in Arbroath, Scotland, following our success in Falkirk. The new programme encourages residents and employees in the Angus coastal town to[…]
Read moreUK councils harness behaviour change technology to deliver on active travel commitments
The UK Government recently announced the allocations for Tranche 2 of its Emergency Active Travel Fund. An important difference from Tranche 1 is the emphasis on monitoring reports and the requirement to provide them. BetterPoints[…]
Read moreBetterPoints transport behaviour change for Brighton and Hove
Brighton and Hove City Council has commissioned BetterPoints technology to promote and measure active travel in the city. It will also monitor temporary infrastructure such as pop-up cycle lanes, extended[…]
Read moreBetterPoints –
The brains behind the behaviour game
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TAKE ME THERE!Testimonials
Don’t take our word for it – here’s what our partners say:
It’s been amazing the way BetterPoints responded to COVID-19, you pivoted so quickly.
Miriam Fagbemi, Ebbsfleet Healthy New Towns
BetterPoints are very professional and their platform is ahead of the curve.
Systra
A brilliant, easy-to-use platform to engage people in behaviour change activities.
Sustrans
Some of our clients and partners



























