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The behaviour change platform that’s changing habits for health, sustainability and the environment.

Green Transport Week – 22–30 June

REWARD HEALTHY OUTDOOR ACTIVITY

Offer irresistible incentives for changing habits and benefiting physical and mental health.

REDUCE YOUR CARBON FOOTPRINT

Give compelling encouragement for using cars less or recycling more effectively.

MOTIVATE WITH AWARD-WINNING TECHNOLOGY

Our technology has motivated active travel journeys equivalent to over 400 times round the world!

Just interested in using the app?

CLICK HERE FOR THE APP!

BetterPoints –
changing habits for a changing world.

At BetterPoints, we combine behaviour change technology with real-world incentives for positive, measurable change that improves health and wellbeing, sustainability and the environment.

Walking activities

Cycling ACTIVITIES

Calories burned

sustainable transport activities

kg of CO2 mitigated

miles travelled SUSTAINABLy

20,000 active participants in Bologna

<< Click the play button to watch the BBC film!

The Bella Mossa programme in Bologna attracted more than 20,000 active partipants and over 100 commercial partners. 

Participants clocked up 1.9 million sustainable journeys covering 7.3 million km.

They offset 1.4 million kg of CO2 air pollution emissions.

REQUEST A DEMO

‘Remarkably successful in motivating people to change their habits.’

– Bus company CEO

With BetterPoints, you have the behaviour change technology and expertise you need to motivate people to adopt better habits.

TRACK VIRTUALLY ANYTHING

Track any activity that can be self-reported or measured from a combination of location, motion and time. 

LEARN AMAZING THINGS

Discover how people behave and how they respond to different incentives.

GIVE IRRESISTIBLE REWARDS

Provide achievable rewards and incentives that genuinely motivate your target audience, no matter who they are.

MAKE ENGAGING EXPERIENCES

Give people challenges they want to throw themselves into and the encouragement to keep going, and minimise ‘app churn’.

‘Before I registered for BetterPoints I wasn’t very active at all. I hardly did any walking and BetterPoints has got me out and moving. I feel so much better. It makes me feel so free, I have a new-found energy and it’s a whole lifestyle change for me now.’

Sandra, Salford

Latest posts

BetterPoints Workplace Challenge got Sarah on her bike

BetterPoints is working with businesses and organisations in Bridgwater in Somerset to motivate employees to be more active and travel more sustainably. Workplaces across the town are taking part in[…]

Read more

Why commuters should choose greener transport

Congestion cost the UK economy £8bn in 2018, yet car use is the highest it’s been and commuters spend up to three days a year each stuck in rush-hour traffic.[…]

Read more

Air pollution – a challenge most people don’t know how to tackle

Air pollution affects everyone, every day and has far-reaching consequences for health, wellbeing and the environment. It is something many people are aware of but very few know how to tackle.[…]

Read more

Testimonials

Don’t take our word for it – here’s what our partners say:

The BetterPoints pilot we ran did show genuine behaviour change for participants. 81% changed their leisure travel behaviour.

Becky Chapman

London Borough of Sutton

BetterPoints are very professional and their platform is ahead of the curve at targeting high and sustained mode shift.

Annette Smith

SYSTRA

One of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivising way.

Irene Priolo

Deputy Mayor, Bologna, Italy

Some of our partners

Ebbsfleet Garden City logo
SYSTRA logo