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We’ve been changing transport habits for health and the environment since 2010

For a decade, BetterPoints has effectively combined technology, data and behaviour change science, to incentivise and measure behaviour change for transport & mobility, for health & wellbeing and for climate change.

kg CO2 emissions avoided

Walking and running activities

Cycling activities

Calories burned

We’re the brains behind the active travel behaviour game

With BetterPoints, you have the behaviour change technology and expertise you need for motivating healthier and greener habits.

Reduce reliance on cars

Our platform is proven to encourage take-up of walking, cycling and public transport, leading to lower commuter congestion, less demand for parking, and safer, healthier high streets. 

Improve health & wellbeing

BetterPoints technology has motivated tens of thousands of people to improve their mental and physical health by moving to more active travel options.

Boost investment reporting

With our platform and expertise we can motivate the behaviours you need to deliver on your ESG reporting and TCFD disclosures.

We’re changing attitudes

BetterPoints is working with businesses and local authorities to change the way people think about transport – for cleaner air, for healthier activity, and for achieving Net Zero.

Webinar: Active Travel in Wales – Making the Infrastructure Work

Join us on 7 July to learn about making Active Travel in Wales a success with impactful behaviour change programmes. Earlier this year, the Welsh Government announced £75 million of[…]

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Survey shows strong support for local cycle lanes – even if it means less space for cars

In a recent survey by the UK’s Department of Transport, nearly two-thirds of people (64%) supported dedicated local cycle lanes – even if it meant less road space for cars.[…]

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We’ve been hiding our light under a bushel

We’ve been told we talk a lot about what our platform can do, and how it transforms behaviours for better health, transport and climate, but that we don’t really show[…]

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BetterPoints –
The brains behind the behaviour game
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Testimonials

Don’t take our word for it – here’s what our partners say:

It’s been amazing the way BetterPoints responded to COVID-19, you pivoted so quickly.

Miriam Fagbemi, Ebbsfleet Healthy New Towns

Brighton & Hove City Council are very proud to be partnered with BetterPoints, as their app has fantastic potential to help us kick start a green recovery for local businesses through active and sustainable travel.

Dan Bianco, Brighton & Hove City Council

A brilliant, easy-to-use platform to engage people in behaviour change activities.

Sustrans

Some of our clients and partners

Ansons Consulting logo
Brighton & Hove City Council logo
Calderdale Council logo
Climate KIC logo
Ebbsfleet Garden City logo
London Borough of Ealing logo
Falkirk Council logo
Glasgow City Council Logo
London Borough of Hounslow logo
Leicestershire County Council logo
Leicester City Council logo
Norfolk County Council logo
Liftshare logo
Mobilityways logo
Reading Borough Council logo
NHS Salford CCG logo
Stevenage Borough Council logo
Sutton Council logo
SYSTRA logo
Travelwest logo
Transport for West Midlands logo
University of Greenwich logo
University of Manchester logo
London Borough of Tower Hamlets logo
WWF logo
Warwick District Council logo
University of Sheffield logo