Helping people cut carbon emissions since 2010

For a decade, BetterPoints has effectively combined technology and data to incentivise and measure behaviour change in transport & mobility, in health & wellbeing and in climate change.

kg CO2 emissions avoided

Walking and running activities

Cycling activities

Miles travelled sustainably

We’re the brains behind the active travel behaviour game

With BetterPoints, you have the behaviour change technology and expertise you need for motivating healthier and greener habits.

Reduce reliance on cars

Our platform is proven to encourage take-up of walking, cycling and public transport, leading to lower commuter congestion, less demand for parking, and safer, healthier high streets. 

Improve health & wellbeing

BetterPoints technology has motivated tens of thousands of people to improve their mental and physical health by moving to more active travel options.

Boost investment reporting

With our platform and expertise we can motivate the behaviours you need to deliver on your ESG reporting and TCFD disclosures.

Book a demo! It only takes a minute

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We’re helping the nation go Back to Better

BetterPoints is working with businesses and local authorities to go ‘Back to Better’ post-Covid, not simply back to the old normal. And we’re encouraging joined-up, locally-led programmes of activities between council and business leaders for better transport choices, better air quality and better health – all in all, for a better world.

BetterPoints builds its work in Scotland with a new active travel programme in Arbroath

BetterPoints is powering a new active travel incentive programme in Arbroath, Scotland, following our success in Falkirk. The new programme encourages residents and employees in the Angus coastal town to[…]

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UK councils harness behaviour change technology to deliver on active travel commitments

The UK Government recently announced the allocations for Tranche 2 of its Emergency Active Travel Fund. An important difference from Tranche 1 is the emphasis on monitoring reports and the requirement to provide them. BetterPoints[…]

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BetterPoints transport behaviour change for Brighton and Hove

Brighton and Hove City Council has commissioned BetterPoints technology to promote and measure active travel in the city. It will also monitor temporary infrastructure such as pop-up cycle lanes, extended[…]

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BetterPoints –
The brains behind the behaviour game
Download our free brochure



Don’t take our word for it – here’s what our partners say:

It’s been amazing the way BetterPoints responded to COVID-19, you pivoted so quickly.

Miriam Fagbemi, Ebbsfleet Healthy New Towns

BetterPoints are very professional and their platform is ahead of the curve.


A brilliant, easy-to-use platform to engage people in behaviour change activities.


Some of our clients and partners

Ansons Consulting logo
Brighton & Hove City Council logo
Calderdale Council logo
Climate KIC logo
Ebbsfleet Garden City logo
London Borough of Ealing logo
Falkirk Council logo
London Borough of Hounslow logo
Leicestershire County Council logo
Leicester City Council logo
Norfolk County Council logo
Liftshare logo
Mobilityways logo
Reading Borough Council logo
NHS Salford CCG logo
Stevenage Borough Council logo
Sutton Council logo
Travelwest logo
Transport for West Midlands logo
University of Greenwich logo
University of Manchester logo
London Borough of Tower Hamlets logo
WWF logo
Warwick District Council logo
University of Sheffield logo