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We make green and healthy behaviour irresistable.

kg CO2 emissions avoided

Journeys on foot

Journeys Cycled

Calories burned

Since 2010, BetterPoints has combined technology and data to motivate and measure behaviour change for health & wellbeing, transport & mobility, and climate change.

With BetterPoints, you have the behaviour change technology and expertise you need to encourage, reward and sustain new behaviours.

Reduce reliance on cars

Our platform is proven to encourage take-up of walking, cycling and public transport, leading to lower commuter congestion, less demand for parking, and safer, healthier high streets. 

Improve health & wellbeing

BetterPoints technology has motivated tens of thousands of people to improve their mental and physical health by being more active and choosing healthier options.

Boost investment reporting

With our platform and expertise we can motivate the behaviours you need to deliver on your ESG reporting and TCFD disclosures.

“I walk everywhere now”

Local authorities such as Leicestershire use BetterPoints to encourage thousands of people to walk, cycle and use public transport, while generating invaluable data for improving their transport networks.


Inspiring behaviour change 
Whether you want people to eat more healthily, walk to the park, wheel to the shops, cycle to work or take the bus into town, BetterPoints campaigns motivate them to do it and make it enjoyable.

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We’re changing habits

BetterPoints is working with businesses, local authorities and univiersities to change the way people think about how they move – for better health, cleaner air, and reaching Net Zero.

Carey seldom exercised before BetterPoints, now she walks a lot

Carey, from Hounslow, recently won the Move More Hero award for her progress in the council’s One You Hounslow programme. “Before the app, I seldom exercised – and now I[…]

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How Household Travel Surveys could be a lot cheaper, faster and more reliable

The global consultancy firm, Mott MacDonald, and behaviour change experts, BetterPoints, are co-designing digital tools to revolutionise household travel information-gathering. Mott MacDonald was commissioned by the UK’s Foreign & Commonwealth[…]

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We’ve been making green and healthy behaviour irresistible in 2021!

It’s nearing the end of what has been an exciting year for BetterPoints, so we thought it would be nice to look back at some of our work in making positive behaviour[…]

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Our experience with BetterPoints has been very positive. The team are always keen to help us think of new ways to engage with the local communities

Miriam Fagbemi, Community and Health Project Manager, Ebbsfleet Healthy New Towns

Brighton & Hove City Council are very proud to be partnered with BetterPoints, as their app has fantastic potential to help us kick start a green recovery for local businesses through active and sustainable travel.

Dan Bianco, Transport Planner, Brighton & Hove City Council

We like that BetterPoints includes a number of modes of travel so can be used by a wide range of people in York, with great benefits for health, traffic flow and the local environment.

Ben Stokes, Travel Planning Manager, City of York Council

I would wholeheartedly recommend BetterPoints to anybody who is trying to think of a way to change behaviour. It’s been really successful, we’ve got thousands of users now across the whole county.

Tony Lenihan, Sustainable Travel Coordinator, Leicestershire County Council

Some of our clients and partners

Ansons Consulting logo
Brighton & Hove City Council logo
Calderdale Council logo
Cardiff University | Prifysgol Caerdydd
Climate KIC logo
Ebbsfleet Garden City logo
London Borough of Ealing logo
Falkirk Council logo
Glasgow City Council Logo
London Borough of Hounslow logo
Leicestershire County Council logo
Leicester City Council logo
Norfolk County Council logo
Liftshare logo
Mobilityways logo
Reading Borough Council logo
NHS Salford CCG logo
Stevenage Borough Council logo
Travelwest logo
Transport for West Midlands logo
University of Greenwich logo
University of Manchester logo
WWF logo
Warwick District Council logo
University of Sheffield logo
University of Sussex
Park Active Supporter.