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We make green and healthy behaviour irresistible.

kg carbon emissions avoided

Journeys on foot

Journeys Cycled

JOURNEYS by Public transport

Since 2010, BetterPoints has combined technology and data to motivate and measure behaviour change for health & wellbeing, transport & mobility, and climate change.

With BetterPoints, you have the behaviour change technology and expertise you need to encourage, reward and sustain new behaviours.

Solutions designed for your sector

BetterPoints is working with businesses, public bodies and universities to change the way people think about how they move – for better healthcleaner air, and reaching Net Zero.


Shift people to sustainable travel and transform public mobility.

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Social Prescribing

Keep people motivated and engaged in their social prescriptions.

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Business & Industry

Crush transport emissions of staff, wherever they are.

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University & HE

Motivate staff and students to travel sustainably.

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Powered by science, technology and communications


Our programmes employ more than 40 behaviour change techniques (BCTs) and apply the science continuously.


Our purpose-built platform and app encourage, reward and measure behaviour change – anywhere, and at scale.

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Our programmes are great at changing your participants’ behaviour. Recruiting them takes time and effort, but we can do that bit for you too.

Our latest stories

How free coffee got Sheffield students walking more

Rachel is an Engineering PhD student at the University of Sheffield. She has a painful medical condition that can be eased by walking, but she needs a bit of motivation[…]

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Huge July discount for UK universities!

For one month only, BetterPoints is offering a complete purpose-built programme to a limited number of UK universities at just £18k for the full academic year 2024–2025. What’s in it[…]

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1,000 non-cyclists jump in the saddle for Bike Week

Last week was Bike Week (10–16 June), and BetterPoints programmes gave extra incentives and encouragement to have a go at cycling for transport. More than 1,000 people who identified as[…]

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What our clients say

I would wholeheartedly recommend BetterPoints to anybody who is trying to think of a way to change behaviour. It’s been really successful, we’ve got thousands of users now across the whole county.

Tony Lenihan, Sustainable Travel Coordinator, Leicestershire County Council

I have been very pleased
with the product and service offered by BetterPoints. We have been able to reach a large number of staff and students and encourage more sustainable modes of travel, as seen through fantastic carbon savings. 

Darren Hardwick, Car Parking & Sustainable Travel Manager, The University of Sheffield

Brighton & Hove City Council are delighted by the high levels of engagement with the BetterPoints Move for Change campaign. We feel there is a real and tangible shift in attitudes towards traveling more actively and sustainably.

Dan Bianco, Transport Planner, Brighton & Hove City Council

The whole BetterPoints team seem super passionate about promoting sustainable travel and tackling climate change, so it’s great to be collaborating with a partner that shares our values.

Samantha Waugh, Sustainability Manager, University of Sussex

[BetterPoints] contributes directly to the University’s Environmental Sustainability Strategy. [It] has been a very positive experience. Students and staff like the range of both local and high street rewards. 

Richard Wintrip, Travel, Transport and Parking Manager, Cardiff University

We like that BetterPoints includes a number of modes of travel so can be used by a wide range of people in York, with great benefits for health, traffic flow and the local environment.

Ben Stokes, Travel Planning Manager, City of York Council

Some of our clients and partners

Ansons Consulting logo
Brighton & Hove City Council logo
Cardiff University | Prifysgol Caerdydd
Climate KIC logo
Ebbsfleet Garden City logo
London Borough of Ealing logo
Falkirk Council logo
Glasgow City Council Logo
Heathrow Airport
London Borough of Hounslow logo
Leicestershire County Council logo
Leicester City Council logo
Norfolk County Council logo
Liftshare logo
Mobilityways logo
Reading Borough Council logo
NHS Salford CCG logo
Stevenage Borough Council logo
Travelwest logo
Transport for West Midlands logo
University of Greenwich logo
University of Manchester logo
WWF logo
Warwick District Council logo
University of Sheffield logo
University of Sussex