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Helping people cut carbon emissions since 2010

For a decade, BetterPoints has effectively combined technology and data to motivate and measure behaviour change in transport & mobility, in health & wellbeing and in climate change.

We aim to save 10 million kg of CO2 emissions
by December 2021.
We’re at 6 million and counting…!


kg CO2 emissions avoided

Walking and running activities

Cycling activities

Miles travelled sustainably

Public transport journeys

Calories burned

We’re the brains behind the behaviour game

With BetterPoints, you have the behaviour change technology and expertise you need for motivating healthier and greener habits.


Understand your users’ behaviour.

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Behaviour change

Motivate new habits, at scale, anywhere.

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Learn how to do things better.

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We’re helping the nation go Back to Better

BetterPoints is working with businesses and local authorities to go ‘Back to Better’ post-lockdown, not simply back to the old normal. And we’re encouraging joined-up, locally-led programmes of activities between council and business leaders for better transport choices, better air quality and better health – all in all, for a better world.

BetterPoints transport behaviour change for Brighton and Hove

Brighton and Hove City Council has commissioned BetterPoints technology to promote and measure active travel in the city. It will also monitor temporary infrastructure such as pop-up cycle lanes, extended[…]

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BetterPoints helped Paul’s mission to stay fit after cancer diagnosis

Nothing is more motivating than hearing stories from BetterPoints users, how they started, the ups and downs and what keeps them going. Recently we heard from Paul, one of the[…]

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BetterPoints hits 10 million sustainable journeys

8 October was Clean Air Day, ‘the UK’s largest air pollution campaign’. And, as if we’d planned it, the number of active or sustainable travel journeys made by BetterPoints users[…]

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Cash boost to get more kids cycling and walking to school

As Bike to School Week kicked off yesterday (28 September), the UK government announced £2 million to get more young people and their families physically active: support to help more[…]

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A lady using public transport in Norwich.

New transport funding to ‘transform’ Norwich, Portsmouth and South East Hampshire

The UK Department for Transport today published details of two lots of extra funding for local transport infrastructure. Portsmouth and South East Hampshire will receive £56 million from the Transforming[…]

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1 billion calories burned by BetterPoints users!

Our app has helped thousands of people change to healthier behaviours. Yesterday afternoon, the total number of calories burned by BetterPoints users passed one billion. To get to this point,[…]

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BetterPoints –
The brains behind the behaviour game
Download our free brochure



Don’t take our word for it – here’s what our partners say:

It’s been amazing the way BetterPoints responded to COVID-19, you pivoted so quickly.

Miriam Fagbemi, Ebbsfleet Healthy New Towns

BetterPoints are very professional and their platform is ahead of the curve.


A brilliant, easy-to-use platform to engage people in behaviour change activities.


Some of our partners

Leicestershire County Council
Leicester City Council
Norfolk County Council
Warwick District Council
Warwickshire County Council