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The behaviour change platform that’s changing habits for health, sustainability and the environment.

REWARD HEALTHY OUTDOOR ACTIVITY

Offer irresistible incentives for changing habits and benefiting physical and mental health.

REDUCE YOUR CARBON FOOTPRINT

Give compelling encouragement for using cars less or recycling more effectively.

MOTIVATE WITH AWARD-WINNING TECHNOLOGY

Our technology has motivated active travel journeys equivalent to over 400 times round the world!

Just interested in using the app?

CLICK HERE FOR THE APP!

BetterPoints –
changing habits for a changing world.

At BetterPoints, we combine behaviour change technology with real-world incentives for positive, measurable change that improves health and wellbeing, sustainability and the environment.

Walking activities

Cycling ACTIVITIES

Calories burned

sustainable transport activities

kg of CO2 mitigated

miles travelled SUSTAINABLy

‘Remarkably successful in motivating people to change their habits.’

– Bus company CEO

With BetterPoints, you have the behaviour change technology and expertise you need to motivate people to adopt better habits.

TRACK VIRTUALLY ANYTHING

Track any activity that can be self-reported or measured from a combination of location, motion and time. 

LEARN AMAZING THINGS

Discover how people behave and how they respond to different incentives.

GIVE IRRESISTIBLE REWARDS

Provide achievable rewards and incentives that genuinely motivate your target audience, no matter who they are.

MAKE ENGAGING EXPERIENCES

Give people challenges they want to throw themselves into and the encouragement to keep going, and minimise ‘app churn’.

20,000+ active participants in Bologna

The Bella Mossa programme in Bologna attracted more than 20,000 active partipants and over 100 commercial partners. 

Participants clocked up 1.9 million sustainable journeys covering 7.3 million km.

They offset 1.4 million kg of CO2 air pollution emissions.

<< Watch this short BBC film about how it worked.

REQUEST A DEMO

‘Before I registered for BetterPoints I wasn’t very active at all. I hardly did any walking and BetterPoints has got me out and moving. I feel so much better. It makes me feel so free, I have a new-found energy and it’s a whole lifestyle change for me now.’

Sandra, Salford

Latest posts

Richard Kirk moves to CEO role at BetterPoints

BetterPoints is pleased to announce that current Executive Chairman Richard Kirk has been appointed as CEO. After nine years at the helm, Founder Daniel Gipple hands over the day-to-day leadership[…]

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Making your business cycle-friendly

Bike Week is a great opportunity for workplaces to encourage cycling. Here are some ways to make your business cycle-friendly

Read more

How businesses can help improve air quality

Air pollution alerts in the UK this year have already outnumbered those for the whole of 2018. Scientists recently announced that air pollution could affect every organ in the human[…]

Read more

Testimonials

Don’t take our word for it – here’s what our partners say:

The BetterPoints pilot we ran did show genuine behaviour change for participants. 81% changed their leisure travel behaviour.

Becky Chapman

London Borough of Sutton

BetterPoints are very professional and their platform is ahead of the curve at targeting high and sustained mode shift.

Annette Smith

SYSTRA

One of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivising way.

Irene Priolo

Deputy Mayor, Bologna, Italy

Some of our partners

Ebbsfleet Garden City logo
SYSTRA logo
Ebbsfleet Garden City logo
Reading Buses logo