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Helping people cut carbon emissions since 2010

For a decade, BetterPoints has effectively combined technology and data to motivate and measure behaviour change in transport & mobility, in health & wellbeing and in climate change.

We aim to save 10 million kg of CO2 emissions
by December 2021.
We’re at 5 million and counting…!


kg CO2 emissions avoided

Walking and running activities

Cycling activities

Miles travelled sustainably

Public transport journeys

Calories burned

We’re the brains behind the behaviour game

With BetterPoints, you have the behaviour change technology and expertise you need for motivating healthier and greener habits.


Understand your users’ behaviour.

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Behaviour change

Motivate new habits, at scale, anywhere.

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Learn how to do things better.

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We’re helping the nation go Back to Better

BetterPoints is working with businesses and local authorities to go ‘Back to Better’ post-lockdown, not simply back to the old normal. And we’re encouraging joined-up, locally-led programmes of activities between council and business leaders for better transport choices, better air quality and better health – all in all, for a better world.

1 billion calories saved by BetterPoints users!

Our app has helped thousands of people change to healthier behaviours. Yesterday afternoon, the total number of calories burned by BetterPoints users passed one billion. To get to this point,[…]

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Councils in England face big challenges for active travel

The UK Government has published its new plans for active travel in England. Although the document is titled Gear Change – A bold vision for cycling and walking, it is[…]

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Record funding announced for Active Travel in Wales

The Welsh Government has announced the allocation of a new multi-million pound funding package for local authorities across Wales to develop their walking and cycling networks. Earlier this week, Lee[…]

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BetterPoints aims to reach 10 million kg of CO2 savings by December 2021

Since 2010, we have helped our clients motivate people to mitigate 5 million kg of CO2 emissions. We aim to double that by December next year. It’s an ambitious target.[…]

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Pop-up lanes prove a big hit with cyclists

Cyclists in Leicester tell us the new pop-up lanes make them feel safer and more confident to use the roads. BetterPoints is working with Leicester City and Leicestershire County councils[…]

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How Leicestershire is using BetterPoints to promote and evaluate its pop-up infrastructure

Leicester City and Leicestershire County councils had just started their third year of BetterPoints support for the Choose How You Move programme when restrictions in response to the Covid-19 crisis were announced. Responding[…]

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BetterPoints –
The brains behind the behaviour game
Download our free brochure



Don’t take our word for it – here’s what our partners say:

It’s been amazing the way BetterPoints responded to COVID-19, you pivoted so quickly.

Miriam Fagbemi, Ebbsfleet Healthy New Towns

BetterPoints are very professional and their platform is ahead of the curve.


A brilliant, easy-to-use platform to engage people in behaviour change activities.


Some of our partners

Leicestershire County Council
Leicester City Council
Norfolk County Council
Warwick District Council
Warwickshire County Council