BetterPoints Ltd.
Experts in mobile technology for effective behaviour change since 2010.
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Over 3 million kg of CO2 saved – and counting!

At BetterPoints, we combine technology with real-world incentives for people to make positive, measurable behaviour changes that improve health and wellbeing, sustainable transport and the environment.

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BBC highlights innovative transport intervention in Bologna

In 2018, the Bella Mossa programme in Bologna attracted 10,000 active partipants and 108 commercial partners.

Participants clocked up 995,000 sustainable journeys covering 3.7 million km and offset 7 tonnes of CO2 air pollution emissions.

In this BBC film, journalist Nicola Kelly earns enough BetterPoints for a chocolate gelato within two days for travelling around the city without a car.

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5 million sustainable transport journeys

3 million kg of CO2 mitigated

400 million calories burned

Our experience with BetterPoints has been very positive. BetterPoints offers an innovative approach to encouraging local communities to adopt healthy behaviour changes.

Miriam Fagbemi, Ebbsfleet Healthy New Town
Bella Mossa [powered by BetterPoints] has been one of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivising way.
Irene Priolo, Deputy Mayor, Bologna, Italy

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