Helping people cut carbon emissions since 2010

For a decade, BetterPoints has effectively combined technology and data to motivate and measure behaviour change in transport & mobility, in health & wellbeing and in climate change.

kg CO2 emissions avoided

Walking and running activities

Cycling activities

Miles travelled sustainably

HR incentives tool to help home-workers maintain a healthy and productive work-life balance.

The coronavirus pandemic has put an unprecendented strain on the mental health of employees 5-a-Day from BetterPoints gives employers and HR teams a simple and effective way to support the mental and physical wellbeing of staff in these new circumstances, and to spot early warning signs if things begin to deteriorate.

Find out more5-a-Day: Feel great; Look great; Walk to work; Connect with others; Clock off.

We’re the brains behind the behaviour game

With BetterPoints, you have the behaviour change technology and expertise you need for motivating healthier and greener habits.


Understand your users’ behaviour.

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Behaviour change

Motivate new habits, at scale, anywhere.

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Learn how to do things better.

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Book a demo! It only takes a minute

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We’re helping the nation go Back to Better

BetterPoints is working with businesses and local authorities to go ‘Back to Better’ post-Covid, not simply back to the old normal. And we’re encouraging joined-up, locally-led programmes of activities between council and business leaders for better transport choices, better air quality and better health – all in all, for a better world.

Spotting the warning signs of home-working burnout

The coronavirus pandemic has turned the world of work on its head for many employers. HR leaders that were used to seeing employees face-to-face are now having to manage them[…]

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‘Covid’s impact on my mental health was gradual; I didn’t wake up one morning and say “Oh, I don’t feel right”’

Hannah Byk is BetterPoints’ National Programme Account Manager. Here she opens up candidly and movingly about the onset of depression during the coronavirus pandemic. Unless you’ve been living under a[…]

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Business leaders must prioritise employee mental health right now, says Adecco CEO

Alain Dehaze, CEO of the recruitment firm, Adecco, says managers must pay more attention to the mental health of their employees, as the Coronavirus pandemic and associated lockdowns take their[…]

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5-a-Day: Business-ready incentives tool to help prevent a workforce mental health crisis

Our new 5-a-Day HR tool uses BetterPoints’ pioneering behaviour change technology to help prevent a mental health crisis among staff working from home – a crisis that is forecast to[…]

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UK councils harness behaviour change technology to deliver on active travel commitments

The UK Government recently announced the allocations for Tranche 2 of its Emergency Active Travel Fund. An important difference from Tranche 1 is the emphasis on monitoring reports and the requirement to provide them. BetterPoints[…]

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BetterPoints transport behaviour change for Brighton and Hove

Brighton and Hove City Council has commissioned BetterPoints technology to promote and measure active travel in the city. It will also monitor temporary infrastructure such as pop-up cycle lanes, extended[…]

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BetterPoints –
The brains behind the behaviour game
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Don’t take our word for it – here’s what our partners say:

It’s been amazing the way BetterPoints responded to COVID-19, you pivoted so quickly.

Miriam Fagbemi, Ebbsfleet Healthy New Towns

BetterPoints are very professional and their platform is ahead of the curve.


A brilliant, easy-to-use platform to engage people in behaviour change activities.


Some of our clients and partners

Ansons Consulting logo
Brighton & Hove City Council logo
Calderdale Council logo
Climate KIC logo
Ebbsfleet Garden City logo
London Borough of Ealing logo
Falkirk Council logo
London Borough of Hounslow logo
Leicestershire County Council logo
Leicester City Council logo
Norfolk County Council logo
Liftshare logo
Mobilityways logo
Reading Borough Council logo
NHS Salford CCG logo
Stevenage Borough Council logo
Sutton Council logo
Travelwest logo
Transport for West Midlands logo
University of Greenwich logo
University of Manchester logo
London Borough of Tower Hamlets logo
WWF logo
Warwick District Council logo
University of Sheffield logo