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At the forefront of technology-led behaviour change since 2010

At BetterPoints, we combine technology with data, incentives and insights for effective, measurable behaviour change.


Discover how and why people behave.

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Behaviour change

Motivate new habits, at scale, anywhere.

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Learn how to do things better.

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Times are changing quickly, but so are we

We have built new activities and medals into our app to support the new isolated situation that many people suddenly find themselves in:

Stay active at home

Be kind and connect

Try something new

Lockdown Legend

“I’m on lockdown and working over the Internet. It’s been a learning curve but … it has been positive being able to share what we are doing online and still having fun together.”

We asked our app users how they’re coping – read some of their inspiring replies

‘Remarkably successful in motivating people to change their habits.’

– Private sector CEO

With BetterPoints, you have the behaviour change technology and expertise you need to motivate people to adopt better habits.


Track any activity that can be self-reported or measured from a combination of location, motion and time. 


Discover how people behave and how they respond to different incentives.


Provide achievable rewards and incentives that genuinely motivate your target audience, no matter who they are.


Give people challenges they want to throw themselves into and the encouragement to keep going, and minimise ‘app churn’.

Latest posts

Frontline Nurse, Kramie is our first Lockdown Legend!

Each week, we are choosing a Lockdown Legend – someone from our app’s user community with an inspiring story of coping during the coronavirus lockdown. At the end of its[…]

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We asked our app users how they’re coping – the replies are truly inspiring

At the end of last week, we launched some new activities for our app users during this extraordinary time. These encouraged acts of kindness, home exercise, new experiences and story[…]

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Change can be better

The UK Government has introduced strict new measures to ensure as many people as possible stay safe and well during the coronavirus outbreak. The frontline support led by the NHS[…]

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Don’t take our word for it – here’s what our partners say:

The BetterPoints pilot we ran showed genuine behaviour change for participants.

London Borough of Sutton

BetterPoints are very professional and their platform is ahead of the curve.


An innovative approach to encouraging local communities to adopt healthy behaviour changes.

Ebbsfleet Healthy New Towns

Some of our partners

Ebbsfleet Garden City logo