The platform that’s changing habits for health, sustainability and the environment.

REWARD HEALTHY OUTDOOR ACTIVITY

Offer irresistible incentives for changing habits and benefiting physical and mental health.

REDUCE YOUR CARBON FOOTPRINT

Give compelling encouragement for using cars less or recycling more effectively.

ACCESS OUR AWARD-WINNING TECHNOLOGY

Our technology has motivated active travel journeys equivalent to over 400 times round the world!

Over 3 million kg of CO2 saved – and counting!

At BetterPoints, we combine technology with real-world incentives for positive, measurable behaviour change that improves health and wellbeing, sustainable transport and the environment.

kg of CO2 mitigated

sustainable transport journeys

Calories burned

10,000+ active participants in Bologna

In 2018, the Bella Mossa programme in Bologna attracted 10,000 active partipants and 108 commercial partners. Participants clocked up 995,000 sustainable journeys covering 3.7 million km and offset 7,000 kg of CO2 air pollution emissions. 

In this BBC film, journalist Nicola Kelly earns enough BetterPoints for a chocolate gelato within two days for travelling around the city without a car.

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‘Remarkably successful in motivating people to change their habits.’

– Bus company CEO

With BetterPoints, you have the technology and expertise you need to motivate people to change their behaviour and adopt better habits.

TRACK VIRTUALLY ANYTHING

Track any activity that can be self-reported or measured from a combination of location, motion and time. 

LEARN AMAZING THINGS

Discover how people behave and how they respond to different incentives.

GIVE IRRESISTABLE REWARDS

Provide achievable rewards and incentives that genuinely motivate your target audience, no matter who they are.

MAKE ENGAGING EXPERIENCES

Give people challenges they want to throw themselves into and the encouragement to keep going, and minimise ‘app churn’.

Latest News

Fresh new website for the platform that’s changing habits for health, sustainability and the environment

Councils up and down the country are trying to find ways to cut their carbon emissions. It can feel like an uphill struggle: air pollution deaths in Europe ‘are double[…]

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We’ll be at the Public Health & Sustainable Transport Summit in Bristol on 27 March

The crossover between active and sustainable travel and public health is one of our specialisms. The BetterPoints app and our behaviour change expertise has encouraged and incentivised people all over[…]

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How we made the school run fun in Leicester

We recently worked with a Leicester Primary School to encourage and incentivise families to leave the car at home and walk, cycle or scoot the school run.

Read more

Testimonials

Don’t take our word for it – here’s what our partners say:

The BetterPoints pilot we ran did show genuine behaviour change for participants. 81% changed their leisure travel behaviour.

Becky Chapman

London Borough of Sutton

BetterPoints are very professional and their platform is ahead of the curve at targeting high and sustained mode shift.

Annette Smith

SYSTRA

One of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivising way.

Irene Priolo

Deputy Mayor, Bologna, Italy

Some of our partners

Ebbsfleet Garden City logo
SYSTRA logo
Reading Buses logo