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Since 2010, BetterPoints has combined technology and data to motivate and measure behaviour change for health & wellbeing, transport & mobility, and climate change.

kg CO2 emissions avoided

Walking and running activities

Cycling activities

Calories burned

Rewarding greener and healthier behaviour

With BetterPoints, you have the behaviour change technology and expertise you need to encourage, reward and sustain new behaviours.

Reduce reliance on cars

Our platform is proven to encourage take-up of walking, cycling and public transport, leading to lower commuter congestion, less demand for parking, and safer, healthier high streets. 

Improve health & wellbeing

BetterPoints technology has motivated tens of thousands of people to improve their mental and physical health by being more active and choosing healthier options.

Boost investment reporting

With our platform and expertise we can motivate the behaviours you need to deliver on your ESG reporting and TCFD disclosures.

“I walk everywhere now”

Local authorities such as Leicestershire use BetterPoints to encourage thousands of people to walk, cycle and use public transport, while generating invaluable data for improving their transport networks.


Inspiring behaviour change 
Whether you want people to eat more healthily, walk to the park, wheel to the shops, cycle to work or take the bus into town, BetterPoints campaigns motivate them to do it and make it enjoyable.

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We’re changing habits

BetterPoints is working with businesses, local authorities and univiersities to change the way people think about how they move – for better health, cleaner air, and reaching Net Zero.

Research in lockdown suggests big potential savings for health interventions

During the second UK lockdown in 2020, we trialled a new method for encouraging people to take up online exercise classes. The result was huge cost savings compared to similar projects.[…]

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BetterPoints powers Rail+ Club rewards on Thameslink and Great Northern Railway lines

BetterPoints is excited to provide the rewards engine for Rail+ Club, a powerful new loyalty app designed to encourage passengers back to the railways, which is being trialled on Thameslink and[…]

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BetterPoints returns to Falkirk with rewards for walking, cycling and using public transport

Falkirk Council is leading the way in changing transport habits by commissioning an innovative behaviour change campaign, provided through another partnership between Ansons Consulting and BetterPoints.  The programme is called[…]

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Our experience with BetterPoints has been very positive. The team are always keen to help us think of new ways to engage with the local communities

Miriam Fagbemi, Community and Health Project Manager, Ebbsfleet Healthy New Towns

Brighton & Hove City Council are very proud to be partnered with BetterPoints, as their app has fantastic potential to help us kick start a green recovery for local businesses through active and sustainable travel.

Dan Bianco, Transport Planner, Brighton & Hove City Council

We like that BetterPoints includes a number of modes of travel so can be used by a wide range of people in York, with great benefits for health, traffic flow and the local environment.

Ben Stokes, Travel Planning Manager, City of York Council

I would wholeheartedly recommend BetterPoints to anybody who is trying to think of a way to change behaviour. It’s been really successful, we’ve got thousands of users now across the whole county.

Tony Lenihan, Sustainable Travel Coordinator, Leicestershire County Council

Some of our clients and partners

Ansons Consulting logo
Brighton & Hove City Council logo
Calderdale Council logo
Cardiff University | Prifysgol Caerdydd
Climate KIC logo
Ebbsfleet Garden City logo
London Borough of Ealing logo
Falkirk Council logo
Glasgow City Council Logo
London Borough of Hounslow logo
Leicestershire County Council logo
Leicester City Council logo
Norfolk County Council logo
Liftshare logo
Mobilityways logo
Reading Borough Council logo
NHS Salford CCG logo
Stevenage Borough Council logo
Travelwest logo
Transport for West Midlands logo
University of Greenwich logo
University of Manchester logo
WWF logo
Warwick District Council logo
University of Sheffield logo
University of Sussex
Park Active Supporter.