We’ve been changing transport habits for health and the environment since 2010

For a decade, BetterPoints has effectively combined technology, data and behaviour change science, to incentivise and measure behaviour change for transport & mobility, for health & wellbeing and for climate change.

kg CO2 emissions avoided

Walking and running activities

Cycling activities

Miles travelled sustainably

We’re the brains behind the active travel behaviour game

With BetterPoints, you have the behaviour change technology and expertise you need for motivating healthier and greener habits.

Reduce reliance on cars

Our platform is proven to encourage take-up of walking, cycling and public transport, leading to lower commuter congestion, less demand for parking, and safer, healthier high streets. 

Improve health & wellbeing

BetterPoints technology has motivated tens of thousands of people to improve their mental and physical health by moving to more active travel options.

Boost investment reporting

With our platform and expertise we can motivate the behaviours you need to deliver on your ESG reporting and TCFD disclosures.

We’re changing attitudes

BetterPoints is working with businesses and local authorities to change the way people think about transport – for cleaner air, for healthier activity, and for achieving Net Zero.

Norwegian city introduces BetterPoints rewards for active and sustainable travel

The BetterPoints app is used in many different parts of the world, and now it has arrived in Gjøvik – the first city in Norway to introduce a BetterPoints reward[…]

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Public health incentives, rewards and behaviour change? We do that!

Excitingly, innovations for motivating physical activity have become all the rage. The UK government recently declared it is spending £70 million to encourage 700,000 people to lose weight, and is[…]

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BetterPoints users have now made eight million journeys on foot

BetterPoints has motivated thousands of people to change their transport behaviour and, last week, the total number of journeys made on foot by BetterPoints participants reached eight million! To get[…]

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BetterPoints –
The brains behind the behaviour game
Download our free brochure



Don’t take our word for it – here’s what our partners say:

It’s been amazing the way BetterPoints responded to COVID-19, you pivoted so quickly.

Miriam Fagbemi, Ebbsfleet Healthy New Towns

BetterPoints are very professional and their platform is ahead of the curve.


A brilliant, easy-to-use platform to engage people in behaviour change activities.


Some of our clients and partners

Ansons Consulting logo
Brighton & Hove City Council logo
Calderdale Council logo
Climate KIC logo
Ebbsfleet Garden City logo
London Borough of Ealing logo
Falkirk Council logo
London Borough of Hounslow logo
Leicestershire County Council logo
Leicester City Council logo
Norfolk County Council logo
Liftshare logo
Mobilityways logo
Reading Borough Council logo
NHS Salford CCG logo
Stevenage Borough Council logo
Sutton Council logo
Travelwest logo
Transport for West Midlands logo
University of Greenwich logo
University of Manchester logo
London Borough of Tower Hamlets logo
WWF logo
Warwick District Council logo
University of Sheffield logo