BetterPoints Ltd – Behaviour change technology

We make green and healthy behaviour irresistable.

kg CO2 emissions avoided

Journeys on foot

Journeys Cycled

JOURNEYS by Public transport

Since 2010, BetterPoints has combined technology and data to motivate and measure behaviour change for health & wellbeing, transport & mobility, and climate change.

With BetterPoints, you have the behaviour change technology and expertise you need to encourage, reward and sustain new behaviours.

Reduce reliance on cars

Our platform is proven to encourage take-up of walking, cycling and public transport, leading to lower commuter congestion, less demand for parking, and safer, healthier high streets.

Improve health & wellbeing

BetterPoints technology has motivated tens of thousands of people to improve their mental and physical health by being more active and choosing healthier options.

Boost investment reporting

With our platform and expertise we can motivate the behaviours you need to deliver on your ESG reporting and TCFD disclosures.

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“I walk everywhere now”

Local authorities such as Leicestershire use BetterPoints to encourage thousands of people to walk, cycle and use public transport, while generating invaluable data for improving their transport networks.

Inspiring behaviour change
Whether you want people to eat more healthily, walk to the park, wheel to the shops, cycle to work or take the bus into town, BetterPoints campaigns motivate them to do it and make it enjoyable.

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We’re changing habits

BetterPoints is working with businesses, local authorities and univiersities to change the way people think about how they move – for better health, cleaner air, and reaching Net Zero.

Fuel costs present big opportunity to clean the air and commit to active and sustainable travel

Today is Clean Air Day, which, among other things, ‘showcases that a cleaner air future is both possible and desirable’ and ‘helps increase levels of air pollution-busting behaviours’. The appetite[…]

“My car hasn’t moved for 3 weeks!”

Suzy was commuting by car five days a week until she joined Leicestershire’s Choose How You Move programme. She now makes that journey on two feet. Choose How You Move[…]

Amanda lost seven stone by travelling sustainably

Today is World Health Day. The theme is ‘Our planet, our health’, a subject very close to our heart here at BetterPoints. It’s why our platform is purpose-built to encourage,[…]

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What our clients say

I would wholeheartedly recommend BetterPoints to anybody who is trying to think of a way to change behaviour. It’s been really successful, we’ve got thousands of users now across the whole county.

Tony Lenihan, Sustainable Travel Coordinator, Leicestershire County Council

I have been very pleased
with the product and service offered by BetterPoints. We have been able to reach a large number of staff and students and encourage more sustainable modes of travel, as seen through fantastic carbon savings.

Darren Hardwick, Car Parking & Sustainable Travel Manager, The University of Sheffield

Brighton & Hove City Council are delighted by the high levels of engagement with the BetterPoints Move for Change campaign. We feel there is a real and tangible shift in attitudes towards traveling more actively and sustainably.

Dan Bianco, Transport Planner, Brighton & Hove City Council

The whole BetterPoints team seem super passionate about promoting sustainable travel and tackling climate change, so it’s great to be collaborating with a partner that shares our values.

Samantha Waugh, Sustainability Manager, University of Sussex

[BetterPoints] contributes directly to the University’s Environmental Sustainability Strategy. [It] has been a very positive experience. Students and staff like the range of both local and high street rewards.

Richard Wintrip, Travel, Transport and Parking Manager, Cardiff University

We like that BetterPoints includes a number of modes of travel so can be used by a wide range of people in York, with great benefits for health, traffic flow and the local environment.

Ben Stokes, Travel Planning Manager, City of York Council