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The behaviour change platform that’s changing habits for health, sustainability and the environment.

REWARD HEALTHY OUTDOOR ACTIVITY

Offer irresistible incentives for changing habits and benefiting physical and mental health.

REDUCE YOUR CARBON FOOTPRINT

Give compelling encouragement for using cars less or recycling more effectively.

ACCESS OUR AWARD-WINNING TECHNOLOGY

Our technology has motivated active travel journeys equivalent to over 400 times round the world!

Just interested in using the app?

CLICK HERE FOR THE APP!

BetterPoints –
changing habits for a changing world.

At BetterPoints, we combine technology with real-world incentives for positive, measurable behaviour change that improves health and wellbeing, sustainability and the environment.

Walking activities

Cycling ACTIVITIES

Calories burned

sustainable transport journeys

kg of CO2 mitigated

miles travelled SUSTAINABLy

‘Remarkably successful in motivating people to change their habits.’

– Bus company CEO

With BetterPoints, you have the technology and expertise you need to motivate people to change their behaviour and adopt better habits.

TRACK VIRTUALLY ANYTHING

Track any activity that can be self-reported or measured from a combination of location, motion and time. 

LEARN AMAZING THINGS

Discover how people behave and how they respond to different incentives.

GIVE IRRESISTABLE REWARDS

Provide achievable rewards and incentives that genuinely motivate your target audience, no matter who they are.

MAKE ENGAGING EXPERIENCES

Give people challenges they want to throw themselves into and the encouragement to keep going, and minimise ‘app churn’.

20,000+ active participants in Bologna

The Bella Mossa programme in Bologna attracted more than 20,000 active partipants and over 100 commercial partners. 

Participants clocked up 1.9 million sustainable journeys covering 7.3 million km.

They offset 1.4 million kg of CO2 air pollution emissions.

<< Watch this short BBC film about how it worked.

REQUEST A DEMO

‘Before I registered for BetterPoints I wasn’t very active at all. I hardly did any walking and BetterPoints has got me out and moving. I feel so much better. It makes me feel so free, I have a new-found energy and it’s a whole lifestyle change for me now.’

Sandra, Salford

Latest News

BetterPoints to help reduce congestion in Leamington Spa

We’re delighted to announce that we’re going to be working in partnership with Warwick District Council to motivate and encourage local residents to travel actively.

Read more

Spring into action: a workplace challenge in Norfolk

The start of May today sees the launch of the Spring Into Action Workplace Challenge in Norfolk.

Read more

We’ll be at Walk21 in Rotterdam in October

We’re very pleased to announce that we’ll be taking part in this important and prestigious conference. The City of Rotterdam will be hosting 20th International Conference on Walking and Liveable Communities in partnership with Walk21 in October 2019

Read more

Testimonials

Don’t take our word for it – here’s what our partners say:

The BetterPoints pilot we ran did show genuine behaviour change for participants. 81% changed their leisure travel behaviour.

Becky Chapman

London Borough of Sutton

BetterPoints are very professional and their platform is ahead of the curve at targeting high and sustained mode shift.

Annette Smith

SYSTRA

One of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivising way.

Irene Priolo

Deputy Mayor, Bologna, Italy

Some of our partners

Ebbsfleet Garden City logo
SYSTRA logo
Ebbsfleet Garden City logo
Reading Buses logo