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The behaviour-change platform that’s changing habits for health, sustainability and the environment.

REWARD HEALTHY OUTDOOR ACTIVITY

Offer irresistible incentives for changing habits and benefiting physical and mental health.

REDUCE YOUR CARBON FOOTPRINT

Give compelling encouragement for using cars less or recycling more effectively.

ACCESS OUR AWARD-WINNING TECHNOLOGY

Our technology has motivated active travel journeys equivalent to over 400 times round the world!

BetterPoints –
changing habits for a changing world.

At BetterPoints, we combine technology with real-world incentives for positive, measurable behaviour change that improves health and wellbeing, sustainability and the environment.

Walking activities

Cycling ACTIVITIES

Calories burned

sustainable transport journeys

kg of CO2 mitigated

miles travelled SUSTAINABLy

20,000+ active participants in Bologna

The Bella Mossa programme in Bologna attracted more than 20,000 active partipants and over 100 commercial partners. 

Participants clocked up 1.9 million sustainable journeys covering 7.3 million km.

They offset 1.4 million kg of CO2 air pollution emissions.

<< Watch this short BBC film about how it worked.

REQUEST A DEMO

‘Remarkably successful in motivating people to change their habits.’

– Bus company CEO

With BetterPoints, you have the technology and expertise you need to motivate people to change their behaviour and adopt better habits.

TRACK VIRTUALLY ANYTHING

Track any activity that can be self-reported or measured from a combination of location, motion and time. 

LEARN AMAZING THINGS

Discover how people behave and how they respond to different incentives.

GIVE IRRESISTABLE REWARDS

Provide achievable rewards and incentives that genuinely motivate your target audience, no matter who they are.

MAKE ENGAGING EXPERIENCES

Give people challenges they want to throw themselves into and the encouragement to keep going, and minimise ‘app churn’.

‘Before I registered for BetterPoints I wasn’t very active at all. I hardly did any walking and BetterPoints has got me out and moving. I feel so much better. It makes me feel so free, I have a new-found energy and it’s a whole lifestyle change for me now.’

Sandra, Salford

Latest News

Join us at Walking, Cycling, Connecting Communities in Edinburgh

We’ll be heading north of the border in June for the 11th annual Walking, Cycling, Connecting Communities Conference – commonly known as the National Active Travel Conference. This popular event[…]

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BetterPoints to work with Healthwatch Tower Hamlets

We’re delighted to announce that we’ll be partnering with Healthwatch Tower Hamlets to motivate and reward young people using the BetterPoints app and reward system. One of London’s most diverse[…]

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‘BetterPoints has helped me get back to cycling regularly’

Rosemin, who lives in South London had stopped cycling after an accident. BetterPoints provided the perfect motivation to her get back on the bike and encourage others to cycle too.

Read more

Testimonials

Don’t take our word for it – here’s what our partners say:

The BetterPoints pilot we ran did show genuine behaviour change for participants. 81% changed their leisure travel behaviour.

Becky Chapman

London Borough of Sutton

BetterPoints are very professional and their platform is ahead of the curve at targeting high and sustained mode shift.

Annette Smith

SYSTRA

One of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivising way.

Irene Priolo

Deputy Mayor, Bologna, Italy

Some of our partners

Ebbsfleet Garden City logo
SYSTRA logo
Ebbsfleet Garden City logo
Reading Buses logo