Changing habits for a changing world

‘One of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivising way.’

We have the tools you need to change habits.

BetterPoints technology has motivated people to travel more than 10 million active and sustainable miles, the equivalent of over 400 times round the world or almost 42 times the distance from Earth to the Moon! We’ve mitigated around 3.5 million kilos of CO2 emissions to improve air quality and burned over 500 million calories.

CLIENT DASHBOARD

Design and manage incentives programmes

Capture real-time user activity data

Visualise data for behaviour change insights

USER-FACING APP

Encourage activities and track behaviour

Reward with redeemable points 

Promote local shops and charities for points redemption

MEASURABLE IMPACT

Healthier people
Smaller carbon footprint
Fewer car journeys
Less demand for parking
Increased travel efficiency
Reduced stress
Enhanced CSR

Ask us for a demonstration today!

Track anything.

Track any activity that can be self-reported or measured from a combination of location, motion and time. Extend that capability with external datasets.

TRACK ANY TYPE OF ACTIVITY

Track any type of activity, whether it’s durational (such as walking, cycling or taking the bus), contextual (such as entering a location or meeting a goal) or interactional (such as taking part in a quiz or scanning a QR code).

TRACK WITH CONFIDENCE

Our sophisticated algorithms can track durational activities automatically without relying on the user to say when they start or finish, so you can be confident in the information you gather.

Do amazing things.

With BetterPoints, you can motivate people to change habits while learning vast amounts of information about how they behave and how they respond to different incentives. 

MASTER YOUR CARBON FOOTPRINT

Watch CO2 and Nitrogen Oxide emissions fall when your users are motivated to change their habits.  

IMPROVE TRAVEL EFFICIENCY

See real-time maps of user journeys and how they impact on travel efficiency, such as parking locations and congestion hotspots.

GET PEOPLE PHYSICALLY ACTIVE

Motivate people to get out and about, such as cycling to work or taking a lunchtime walk. Reward them for their achievements, such as walking the NHS’s recommended 150 minutes a week.

BURN THOSE CALORIES

Watch those calories disappear! Your BetterPoints dashboard tells you how much activity your users are doing and how many calories they’re burning.

UPGRADE YOUR CSR

Promote the use of local businesses and encourage your users to support local charities and community groups.

BOOST YOUR GREEN CREDENTIALS

Bolster your environmental reputation by incentivising green activities such as recycling and smarter waste disposal. 

Give irresistable rewards.

Everyone’s motivations are different. With BetterPoints, you can build a rich mix of achievable rewards and incentives that genuinely motivate your target audience, no matter who they are.

REWARD WITH POINTS OF REAL CASH VALUE

BetterPoints are reward points with real cash value, which can be redeemed through the app against vouchers for achieveable treats.

OFFER TREATS FROM HUNDREDS OF HIGH-STREET STORES

Users can choose from a wide range of vouchers to spend their BetterPoints on, and for values that are never too far out of reach.

INTEGRATE WITH LOCAL RETAILERS

Extend or customise the range of rewards on offer by partnering with local shops and traders.

CONNECT WITH PEOPLE’S CHARITABLE NATURE

Because BetterPoints have real cash value, users can choose from dozens of local and national charities to donate them to. 

Make engaging experiences.

People are motivated when they’re stimulated. With BetterPoints you can give people challenges they want to throw themselves into and the encouragement they need to keep going. Minimise ‘app churn’ with targeted engagment opportunities.

MEDALS

Recognise achivements with bronze, silver and gold medals that people can collect for every type of activity you want to encourage.

LEADERBOARDS

Many people love a bit of friendly competition. Show them how well they’re doing and who they’re beating with in-app leaderboards.

TREASURE HUNTS

Design immersive treasure hunts that get people out and about or encourage them to explore a specific local area.

QUIZZES AND SURVEYS

Create quizzes that entertain and engage and surveys to gather thoughts and feedback.

TEAM EARNING

Challenge teams of people to collaborate for their rewards and beat other teams up the leaderboard.

PRIZE DRAWS

Don’t lose people just because their activity has lapsed. Keep them on board with targeted prize draws, scheduled to maximise their effectiveness. 

PUSH MESSAGES

Keep people’s motivation up by scheduling targeted push-notifications, in-app messages and emails, directly from your BetterPoints admin portal. 

Messages can be triggered by any activity that is tracked by the app, such as completing a walk, scanning a QR code or simply wandering into a postcode area.

DEDICATED WEBSITE

Each BetterPoints programme has its own website where users can view leaderboards and read about your programme news and the rewards on offer.

Boost your CSR.

Make a positive impact on your local community. Give your users incentives to buy from local businesses and engage with local charities and community groups.

CONNECT WITH LOCAL CHARITIES

Promote local charities and community groups through the app. Give users incentives to donate to them and support their activities.

PROMOTE LOCAL BUSINESSES

Link with local traders to provide your users with rewards and incentives for supporting the local economy.