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Public health incentives, rewards and behaviour change? We do that!

Excitingly, innovations for motivating physical activity have become all the rage. The UK government recently declared it is spending £70 million to encourage 700,000 people to lose weight, and is considering offering financial incentives. And, last week, a new body was announced – the Office for Health Promotion – which will ‘lead national efforts to…
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BetterPoints users have now made eight million journeys on foot

BetterPoints has motivated thousands of people to change their transport behaviour and, last week, the total number of journeys made on foot by BetterPoints participants reached eight million! To get to this point, they have collectively walked or run more than seven million miles, offsetting an estimated 2.8 million kg of CO2 emissions.  A million…
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Have you heard? Transport planning’s best-kept secret is winning the public over to local infrastructure plans

Local authorities are discovering the power of BetterPoints behaviour change technology to motivate citizens and bring them onside with their ambitious transport plans. A lot of radical change is happening in active and sustainable transport in the UK right now. But, while some towns are leading the way, others are already abandoning their new, greener…
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Road traffic emissions are ‘low hanging fruit’ in the fight against air pollution

Earlier this week, the UK government announced £5 million extra funding for local authorities ‘to deliver innovative projects to improve air quality’. While many of the challenges that councils face are complex, the challenge of reducing road traffic emissions – still one of the greatest contributors to air pollution, particularly in cities – is relatively…
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UCL researchers used BetterPoints data to discover over-65s were more physically active than other age groups during lockdown

A team from University College London (UCL) used BetterPoints tracking data to analyse the effect of the first UK lockdown on physical activity levels across age groups. The research found that older people maintained higher levels of physical activity than their younger counterparts during the first lockdown and were quicker to increase physical activity as…
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