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Category: Active travel

East Renfrewshire hopes to boost town centre footfall with new active travel campaign

The new ‘Choose How U Move East Ren’ programme launched on 17 May and runs until 31 October. Powered by BetterPoints and in partnership with Ansons Consulting, it encourages walking, running, wheeling and cycling when travelling in and around the region. Throughout the programme participants will be encouraged to travel actively, supported by using the…
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The popular Choose How You Move Rewards programme enters its fourth year

We are very pleased that the Choose How You Move Rewards programme, powered by BetterPoints in partnership with Leicester City and Leicestershire County Councils, has moved into its fourth year. Leicestershire County and City Councils commissioned BetterPoints technology to run a programme that rewards residents for walking, running and cycling. Hundreds of people have joined…
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Warwickshire renews BetterPoints partnership to incentivise active travel

Following a successful pilot in Royal Leamington Spa in 2019, Warwick District Council is continuing its relationship with BetterPoints to encourage more local people to switch to active travel such as walking and cycling. This year, residents of Warwick District can get active and choose more sustainable means of travel when visiting and supporting the…
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Ebbsfleet commissions fourth year of BetterPoints incentives for healthy behaviours

We are delighted to announce that the Get Active in Ebbsfleet rewards challenge, powered by BetterPoints in partnership with Ebbsfleet Development Corporation, moves into a fourth year. We have been seeing outstanding year-on-year growth since its commencement. This kind of repeat activity has returned real benefits, and means we can continue to encourage local people…
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Norwegian city introduces BetterPoints rewards for active and sustainable travel

The BetterPoints app is used in many different parts of the world, and now it has arrived in Gjøvik – the first city in Norway to introduce a BetterPoints reward scheme. Throughout the campaign, participants will be encouraged to change their transport choices and incentives will be offered for people who choose greener travel as…
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Public health incentives, rewards and behaviour change? We do that!

Excitingly, innovations for motivating physical activity have become all the rage. The UK government recently declared it is spending £70 million to encourage 700,000 people to lose weight, and is considering offering financial incentives. And, last week, a new body was announced – the Office for Health Promotion – which will ‘lead national efforts to…
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BetterPoints users have now made eight million journeys on foot

BetterPoints has motivated thousands of people to change their transport behaviour and, last week, the total number of journeys made on foot by BetterPoints participants reached eight million! To get to this point, they have collectively walked or run more than seven million miles, offsetting an estimated 2.8 million kg of CO2 emissions.  A million…
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Have you heard? Transport planning’s best-kept secret is winning the public over to local infrastructure plans

Local authorities are discovering the power of BetterPoints behaviour change technology to motivate citizens and bring them onside with their ambitious transport plans. A lot of radical change is happening in active and sustainable transport in the UK right now. But, while some towns are leading the way, others are already abandoning their new, greener…
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Active travel is ‘low hanging fruit’ in the race for Net Zero

Earlier this week, the UK government announced £5 million extra funding for local authorities ‘to deliver innovative projects to improve air quality’. While many of the challenges that councils face are complex, the challenge of reducing road traffic emissions – still one of the greatest contributors to air pollution, particularly in cities – is relatively…
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Active travel incentives to encourage mode shift in one of Glasgow’s largest suburbs

Glasgow City Council is running a six-month BetterPoints programme with residents of the Easterhouse area, to help them move to more active and sustainable modes of transport.  The campaign is designed to increase levels of walking, running and cycling. When COVID-19 restrictions are relaxed, it will promote positive attitudes towards public transport too. It contributes…
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Transport for West Midlands to deploy BetterPoints for Warwick University’s post-Covid ‘Future Campus’

As Covid-19 transforms the way we live, work and travel, the University of Warwick is working with Transport for West Midlands to pilot new transport initiatives for the region. TfWM has commissioned BetterPoints to help promote, monitor and measure sustainable travel at the University of Warwick as part of its Future Transport Zone programme. The Future Transport Zones will provide…
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BetterPoints builds its work in Scotland with a new active travel programme in Arbroath

BetterPoints is powering a new active travel incentive programme in Arbroath, Scotland, following our success in Falkirk. The new programme encourages residents and employees in the Angus coastal town to switch to more active travel such as walking and cycling, for the benefit of health, quality of life and the environment. These are substantial ‘win-wins’…
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