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Category: Active travel

Public health incentives, rewards and behaviour change? We do that!

Excitingly, innovations for motivating physical activity have become all the rage. The UK government recently declared it is spending £70 million to encourage 700,000 people to lose weight, and is considering offering financial incentives. And, last week, a new body was announced – the Office for Health Promotion – which will ‘lead national efforts to…
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BetterPoints users have now made eight million journeys on foot

BetterPoints has motivated thousands of people to change their transport behaviour and, last week, the total number of journeys made on foot by BetterPoints participants reached eight million! To get to this point, they have collectively walked or run more than seven million miles, offsetting an estimated 2.8 million kg of CO2 emissions.  A million…
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Have you heard? Transport planning’s best-kept secret is winning the public over to local infrastructure plans

Local authorities are discovering the power of BetterPoints behaviour change technology to motivate citizens and bring them onside with their ambitious transport plans. A lot of radical change is happening in active and sustainable transport in the UK right now. But, while some towns are leading the way, others are already abandoning their new, greener…
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Active travel is ‘low hanging fruit’ in the race for Net Zero

Earlier this week, the UK government announced £5 million extra funding for local authorities ‘to deliver innovative projects to improve air quality’. While many of the challenges that councils face are complex, the challenge of reducing road traffic emissions – still one of the greatest contributors to air pollution, particularly in cities – is relatively…
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Active travel incentives to encourage mode shift in one of Glasgow’s largest suburbs

Glasgow City Council is running a six-month BetterPoints programme with residents of the Easterhouse area, to help them move to more active and sustainable modes of transport.  The campaign is designed to increase levels of walking, running and cycling. When COVID-19 restrictions are relaxed, it will promote positive attitudes towards public transport too. It contributes…
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Transport for West Midlands to deploy BetterPoints for Warwick University’s post-Covid ‘Future Campus’

As Covid-19 transforms the way we live, work and travel, the University of Warwick is working with Transport for West Midlands to pilot new transport initiatives for the region. TfWM has commissioned BetterPoints to help promote, monitor and measure sustainable travel at the University of Warwick as part of its Future Transport Zone programme. The Future Transport Zones will provide…
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BetterPoints builds its work in Scotland with a new active travel programme in Arbroath

BetterPoints is powering a new active travel incentive programme in Arbroath, Scotland, following our success in Falkirk. The new programme encourages residents and employees in the Angus coastal town to switch to more active travel such as walking and cycling, for the benefit of health, quality of life and the environment. These are substantial ‘win-wins’…
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UK councils harness behaviour change technology to deliver on active travel commitments

The UK Government recently announced the allocations for Tranche 2 of its Emergency Active Travel Fund. An important difference from Tranche 1 is the emphasis on monitoring reports and the requirement to provide them.  BetterPoints has a track record of helping local authorities both to increase uptake of their active travel initiatives and generate detailed impact reports. At the forefront of mode-shift…
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BetterPoints transport behaviour change for Brighton & Hove

Brighton & Hove City Council has commissioned BetterPoints to help move more people away from a reliance on private motor vehicles to more active and sustainable forms of travel. The 12-month Move for Change programme is open to all residents and employees in the city. The programme is funded by the UK Government’s Access Fund…
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BetterPoints hits 10 million sustainable journeys

8 October was Clean Air Day, ‘the UK’s largest air pollution campaign’. And, as if we’d planned it, the number of active or sustainable travel journeys made by BetterPoints users had just passed 10 million. To mark Clean Air Day, we created a special medal for users of our app who walk or cycle today.…
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Cash boost to get more kids cycling and walking to school

As Bike to School Week kicked off yesterday (28 September), the UK government announced £2 million to get more young people and their families physically active: support to help more children cycle or walk as part of their journey to school in-school cycle repair scheme to ensure children’s bikes are fit for the road. Half…
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A lady using public transport in Norwich.

New transport funding to ‘transform’ Norwich, Portsmouth and South East Hampshire

The UK Department for Transport today published details of two lots of extra funding for local transport infrastructure. Portsmouth and South East Hampshire will receive £56 million from the Transforming Cities Fund to help overhaul local transport links in a bid to boost the local economy, open up jobs and services and give residents greater…
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