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Category: Case studies

BikeSmart Reading: an award-winning success

Reading Borough Council (RBC) wanted to ‘substantially reduce use of conventionally fuelled vehicles through reward rather than punishment’. They also wanted to triple the number of people cycling in Reading. They asked BetterPoints to help and the resulting programme won a Pride of Reading 2017 award and the 2017 Healthy Streets Award for Modal Shift.…
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Motivating Active School Travel in Leicester

In the last couple of months of 2018 we worked with Montrose Primary School to encourage and incentivise families to leave the car at home. The programme aimed to encourage more families to walk, scoot or cycle to school using fun gamification features and rewards.

Moving people from Inactive to Active in Hampshire

In early 2018 we launched a 12-week small-scale, targeted intervention with inactive Gosport & Havant residents. The purpose of this was to investigate the effect of increasing rewards and message frequency – do more frequent messages and higher rewards provide more motivation for the most inactive?

20,000+ people incentivised to travel more sustainably in Bologna

787,000 journeys on foot 590,000 cycle journeys 508,000 public transport journeys 5,450 car-sharing journeys 1.4 million kg CO2 emissions saved 167 million calories burned Like many major cities, Bologna struggles to manage traffic congestion and its side-effects. In 2017 and 2018, the BetterPoints platform powered the six-month Bella Mossa programmes that encouraged fewer single-occupancy car…
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BetterPoints motivated Birmingham citizens to use the city’s parks

BetterPoints motivated 80% of previously inactive people to become active when Birmingham City Council commissioned us to encourage healthier living.