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Category: Travel & transport

Mass modal shift in Italy – a two-year comparison

Like many major cities, Bologna struggles to manage traffic congestion and its side-effects. In 2017 and 2018, BetterPoints helped Bologna motivate more than 20,000 people to think differently about their transport options. SRM, Bologna’s the public transport authority, wanted to try a new approach to tackling CO2 emissions. They had tried banning the use of…
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How a BetterPoints Workplace Challenge got Sarah on her bike

BetterPoints is working with businesses and organisations in Bridgwater in Somerset to motivate employees to be more active and travel more sustainably. Workplaces across the town are taking part in the initiative which we’re running in partnership with Sustrans and other partners.  Sarah, who works locally, is finding the BetterPoints app has had a positive…
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Why commuters should choose greener transport

Congestion cost the UK economy £8bn in 2018, yet car use is the highest it’s been and commuters spend up to three days a year each stuck in rush-hour traffic. Car use is at an all-time high in Britain say ETA, the organisers of Green Transport Week; and, as the roads get busier, really green…
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Making your business cycle-friendly

Bike Week is a great opportunity for workplaces to encourage cycling. Here are some ways to make your business cycle-friendly

BikeSmart Reading: an award-winning success

Reading Borough Council (RBC) wanted to ‘substantially reduce use of conventionally fuelled vehicles through reward rather than punishment’. They also wanted to triple the number of people cycling in Reading. They asked BetterPoints to help and the resulting programme won a Pride of Reading 2017 award and the 2017 Healthy Streets Award for Modal Shift.…
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Motivating Active School Travel in Leicester

In the last couple of months of 2018 we worked with Montrose Primary School to encourage and incentivise families to leave the car at home. The programme aimed to encourage more families to walk, scoot or cycle to school using fun gamification features and rewards.

20,000+ people incentivised to travel more sustainably in Bologna

787,000 journeys on foot 590,000 cycle journeys 508,000 public transport journeys 5,450 car-sharing journeys 1.4 million kg CO2 emissions saved 167 million calories burned Like many major cities, Bologna struggles to manage traffic congestion and its side-effects. In 2017 and 2018, the BetterPoints platform powered the six-month Bella Mossa programmes that encouraged fewer single-occupancy car…
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Join us at Walking, Cycling, Connecting Communities in Edinburgh

We’ll be heading north of the border in June for the 11th annual Walking, Cycling, Connecting Communities Conference – commonly known as the National Active Travel Conference. This popular event returns to Edinburgh on 12 June 2019 and will focus on ensuring active travel is for all.  Chris Bristow, BetterPoints COO and international programmes lead,…
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‘BetterPoints has helped me get back to cycling regularly’

Rosemin, who lives in South London had stopped cycling after an accident. BetterPoints provided the perfect motivation to her get back on the bike and encourage others to cycle too.

We’ll be at the Public Health & Sustainable Transport Summit in Bristol on 27 March

The crossover between active and sustainable travel and public health is one of our specialisms. The BetterPoints app and our behaviour change expertise has encouraged and incentivised people all over the world to make smart and healthy travel choices such as walking, cycling, car share and public transport.  We’ll be at the Public Health &…
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