Self-sustaining behaviour change needs ‘glue’, not just technology
BetterPoints CEO, Dan Gipple, considers what lies at the heart of BetterPoints and how we approach the subject of Behaviour Change.
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BetterPoints CEO, Dan Gipple, considers what lies at the heart of BetterPoints and how we approach the subject of Behaviour Change.
Our behaviour change experts at BetterPoints will use new smartphone technology to motivate more people to use Queen Elizabeth Olympic Park (QEOP) in East London.
Anne, a working mother with two small children, relied on the family’s second car. When the time came to change it, they had a decision to make: fork out for a new one or try and get along without it.
Air pollution is now known to be one of the leading preventable causes of death in the world. The damaging affects globally equate to nearly 7 million deaths a year – mostly in urban areas. With indoor air pollution responsible for approximately half of those deaths.
Recent research reveals that some exercise is better than none; it also suggests that secondary benefits of healthy activity ensure those health improvements are unlikely to unravel.