Pop-up lanes prove a big hit with cyclists
Cyclists in Leicester tell us the new pop-up lanes make them feel safer and more confident to use the roads.
BetterPoints is working with Leicester City and Leicestershire County councils to encourage the use of their new pop-up infrastructure and measure its impact. Local people use the BetterPoints app to earn rewards for tracking their walking and cycling activities, and the councils use that data to improve the network and inform transport policy.
To do this, we geofenced the pop-up lanes; that is, we marked out their boundaries in our system. This means we can tell which segments of the lanes are being used – to within a few metres – as well as when, and how often, people are using them.
This use of geospatial data allows us to present contextual content or ecological momentary assessments (EMA), providing invaluable feedback to the cyclists and the councils.
We engage regularly with the app users to help keep the motivation up and get their personal views on the infrastructure. Feedback is very encouraging, with many saying they feel much safer on the roads.
Fantastically easy to use and great exercise too!
Made my normal routes for exercise and commuting much safer.
The pop-up lanes have made cycling safer and is encouraging me to get out and cycle more. The lanes offer great protection for cyclists.
It’s a big difference – you feel free on the roads and a lot safer, and you’re not annoying pedestrians.
Excellent idea. Makes me feel a lot safer on the road.
I came across the Granby lane pop-up cycle route yesterday on my way home from work. It’s brilliant! Cycling has always been quite hazardous there, with cars driving over the cycle lanes and cars pulling out of parking spaces in front of you and stopping and manoeuvring in all directions! This lane will make cycling much safer. Please can it be permanent? Thank you😊
We’re also getting useful insights into some of the practicalities of pop-up lanes and their place in longer term infrastructure plans:
The cones were often knocked into the path, making it like a slalom course. Near the shops, cars had totally ignored it – even with the big yellow signs – and parked across it. And of course the road surface is still terrible.
It will be important to ensure that any longer-term plans actually work to join up the existing cycle paths to provide as seemless a cycle path experience as possible.
It’s great to hear of so much positive engagement with this pop-up initiative, and that Leicestershire’s approach is a good one:
The pop-up lanes are a practical way for those less confident on a bike to commute along main roads into the city. They are also a visible reminder to car drivers that there are more cyclists on the roads. Leicester City Council is to be applauded for the work already done with regard to cycling.
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Keen to get more people walking and cycling in your area? Talk to us.
BetterPoints is a world-leading scalable and customisable behaviour change platform for health, transport and the environment. Whether you want to improve activity rates for weight management and heart disease, analyse the success of local transport infrastructures, or simply encourage people to walk and cycle more in general, we can help.
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