Motivating Active Travel at The University of Sheffield
Step Up Sheffield is a programme for The University of Sheffield to encourage physical activity and sustainable travel.
Students and staff are incentivised to walk, run, cycle and use public transport to boost physical health, improve lcoal air quality and reduce congestion.
Bespoke incentives and prizes include concert tickets, gym passes and refurbished bicycles as well as BetterPoints, which they can redeem for refreshments in the cafes and coffee shops on campus in addition to the usual high-street vouchers.
In its first year, 78% of people recorded at least one activity. Ongoing retention rates average at 49% – way above industry averages – and engagement rates have remained stable despite the coronavirus lockdown earlier in the year.
More than 13,000 car journeys were replaced by active alternatives, saving an estimated 6,000kg of CO2 emissions.
Students in particular report that the rewards motivate them to walk and cycle more, and that this makes them aware of other benefits of active travel.