360-degree tools for changing behaviours
Discover what drives people, motivate them to do things differently and gather invaluable data for informing and improving practice
Businesses, universities and local authorities in the UK, Europe and Latin America use BetterPoints to motivate staff, students and citizens to change to more active, sustainable and socially responsible habits.
Active travel incentives for cities
BetterPoints enabled Bologna to motivate 22,000 people to change their transport behaviour, by using positive incentives.
We can do the same for your city.
Learn how people behave and why
Our unique baselining tool builds your organisation a clear picture of people’s current behaviour, attitudes and capacity for change.
Behaviour Change programmes
Change bad habits, at scale, anywhere
This is where the magic happens. We work with you to build a scalable programme of gamification, incentives and rewards, all bound together with sophisticated messaging plans, that truly motivates people for sustained engagement towards your goals.
How it works
Each intervention is delivered as a core challenge that typically lasts for 3, 6, 12 or 36 months and uses a mix of goals and rewards to deliver your objectives.
Within the core challenge there can be any number of mini challenges, games and Boosted Events (such as double points for Car-Free Day) to maintain engagement.
All components are designed to interact with other campaigns in the context of your own environment.
All challenges – core and mini – work by cycling repeatedly through four key steps:
Learn how to do things better
Add an advanced layer of data reporting to your behaviour change programmes with real-time maps and visualisations for sophisticated analysis of behaviour, infrastructure, planning, health provision and logistics.