01183 216 116

Award-winning Behaviour Change company that’s helping save the planet

‘Ahead of the curve at targeting high and sustained mode shift.’


We’re on a mission to save the planet

Dramatic pressures are increasingly placed upon society – both in the UK and around the world – by economic conditions, changing demographics and culture.

In 2010, a small team of social entrepreneurs and investors had a vision of a highly scalable, evidenced, data-led platform for motivating and rewarding people to manage their health better, travel more responsibly, live more sustainably and support their communities.

They established a team of people with expertise in technology, behaviour change and programme development and built the world’s first Behaviour Change Management System.

Since then, BetterPoints has worked across the UK and Europe – and is now branching out into South America – with local authorities, transport companies and private enterprises to bring about effective, positive behaviour change for health and wellbeing, sustainability and the environment.

We want people to be healthier, safer, happier and live longer. And we want a planet to match. 

Awards and nominations

CIVITAS ‘Bold Measure’ Award

Healthy Streets Award for ‘Modal Shift’

Pride of Reading ‘Business Environment’

London Sport Awards
‘Technology for Participation’

Business Green Technology Awards ‘App of the year’

workingmums Top Employer Awards ‘SME’

Meet the team

‘The team at BetterPoints have been fantastic to work with from start to finish.’

– Sustrans

Richard Kirk

Executive Chairman

Dan Gipple


Chris Bristow

Chief Operating Officer

Hannah Bowden

Director of Programmes

Brendan O’Flaherty

Business Development Director

Joe Oldak

Head of Engineering

Anne Lancaster

Product Manager

Kristine Bloor,

Programme Account Manager

Hannah Stephens

National Programme Account Manager

Lobelia Lawson

Lead Local Programme Implementation Manager

Kerri French

Programme Engagement Manager

Uzma Mukhtar

Customer Care and Incentives

Sylvia Zagros

Customer Care

Michael Grimes

B2B Marketing Manager

Rachel Maile

Marketing Officer: Development and Research