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About Us

We change behaviour

BetterPoints is on a mission to make green and healthy behaviour irresistible.

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BetterPoints Ltd is a purpose-driven, B Corp Certified company that is pioneering behaviour change technology for better transport, climate and health.

Since 2010, our ground-breaking programmes have been run by businesses, local authorities and universities to stimulate behaviour that has a positive impact on people and planet.

Behaviour change that works

BetterPoints programmes combine more than 40 recognised Behaviour Change Techniques with bespoke technology to baseline, stimulate and measure new behaviours.

The effect has been profound, with outcomes ranging from inactive people losing seven stone to habitual drivers getting rid of their cars altogether.

In 2023, BetterPoints programmes achieved an average 24 per cent reduction in short car journeys across nine trials (see how they did it in Leicestershire).

A platform that scales

We make behaviour change available to almost any size of organisation in any industry – from small local authorities running programmes in our BetterPoints app, to large enterprises running their own installations of our ground-breaking platform.

Our Technology ⇨


Tailored behaviour change programmes delivered directly through the BetterPoints app.


Custom behaviour change programmes, delivered through an app that is built and branded specially for the client.


Full installations of our behaviour change platform for total control over designing, building and scaling your own programmes.


BetterPoints has been at the forefront of behaviour change for more than a decade.

Data, data, data!

BetterPoints programmes generate large amounts of real-time, anonymised data on behaviour patterns and motivators, transport and journey choices, and CO2/NO2 emissions avoided.

Our dashboards enable clients to configure graphs, charts and heatmaps, for example for ESG reporting, strategy analysis, infrastructure planning, and healthcare monitoring.

Dashboards and data ⇨

We’re ready for you

BetterPoints has the credentials to give you the peace of mind that you are working with a trusted, ethical and purpose-led company, including B Corp and Cyber Essentials certifications.