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Category: Case studies

Milton Keynes: 62% of incentivised journeys replaced car travel

Milton Keynes: 62% of incentivised journeys replaced car travel


Milton Keynes City Council’s Get Around Rewards pilot attracted high levels of engagement and achieved measurable modal shift.  Residents and workers in Milton Keynes were given incentives and...

Leicestershire councils change travel behaviour with BetterPoints

Leicestershire councils change travel behaviour with BetterPoints


Leicester City and Leicestershire County councils asked BetterPoints to help reduce single-occupancy car journeys locally and promote active and sustainable travel.  Choose How You Move Rewards...

Rewarding sustainable travel across Thames Valley

Rewarding sustainable travel across Thames Valley


BetterPoints was asked to provide the Innovation Valley Rewards app to encourage Thames Valley residents away from single-occupancy car journeys and toward more active and sustainable travel. BetterPoints...

Changing health behaviours in London Borough of Hounslow

Changing health behaviours in London Borough of Hounslow


Hounslow Integrated Care Partnership wanted to address the difficult challenge of personal responsibility in their drive to reduce health inequalities. In 2021, they commissioned the One You Hounslow...

Active and sustainable behaviour change at the University of Sheffield

Active and sustainable behaviour change at the University of Sheffield


The University of Sheffield wanted to promote active and sustainable transport and reduce single occupancy car journeys.  BetterPoints for universities They wanted to encourage staff and students...

Cardiff University uses incentives to reduce demand for parking

Cardiff University uses incentives to reduce demand for parking


Cardiff University wanted to increase use of active and sustainable transport after lockdown restrictions lifted. They had temporarily increased the number of parking permits available during lockdown....

Low-cost exercise interventions study

Low-cost exercise interventions study


Research funded by Innovate UK points the way to massive cost savings in getting people more active.During the second UK lockdown in 2020, we trialled a new method for encouraging people to take up online...

Motivating healthy activity in Ebbsfleet Garden City 

Motivating healthy activity in Ebbsfleet Garden City 


Get Active in Ebbsfleet is a complex behaviour change intervention that encourages local people to be more active, visit local parks and connect with others.  A 12-month pilot programme was commissioned...

Pop-up lanes prove a big hit in Leicester

Pop-up lanes prove a big hit in Leicester


BetterPoints is working with Leicester City and Leicestershire County councils to encourage the use of their new pop-up infrastructure and measure its impact. Cyclists in Leicester tell us the...

Incentivising the use of ‘Park and Stride’ facilities  in Royal Leamington Spa

Incentivising the use of ‘Park and Stride’ facilities in Royal Leamington Spa


Choose How You Move Leamington Spa was a four-month pilot programme commissioned by Warwick District Council. The primary goal was to encourage local people to use the council’s ‘Park and Stride’...

Citizen-led Sustainable Travel Campaign in Joinville, Brazil

Citizen-led Sustainable Travel Campaign in Joinville, Brazil


The Vai De Zica campaign, powered by BetterPoints, was a six-week pilot project designed by young Joinville citizens to re- create the cycling movement in their city and to raise awareness of sustainable...

Innovative air quality campaign in London Borough of Sutton

Innovative air quality campaign in London Borough of Sutton


The Sutton Plan campaign, powered by BetterPoints, was a six-month pilot commissioned by the London Borough of Sutton to test the effectiveness of an app- based incentivisation programme to raise awareness...