Category: Case studies

Low-cost exercise interventions study

Research funded by Innovate UK points the way to massive cost savings in getting people more active.During the second UK lockdown in 2020, we trialled a new method for encouraging people to take up online...

Motivating healthy activity in Ebbsfleet Garden City 

Get Active in Ebbsfleet is a complex behaviour change intervention that encourages local people to be more active, visit local parks and connect with others.  A 12-month pilot programme was commissioned...

Motivating Active Travel at The University of Sheffield

Step Up Sheffield is a programme for The University of Sheffield to encourage physical activity and sustainable travel. Students and staff are incentivised to walk, run, cycle and use...

Pop-up lanes prove a big hit in Leicester

BetterPoints is working with Leicester City and Leicestershire County councils to encourage the use of their new pop-up infrastructure and measure its impact. Cyclists in Leicester tell us the...

Incentivising the use of ‘Park and Stride’ facilities in Royal Leamington Spa

Choose How You Move Leamington Spa was a four-month pilot programme commissioned by Warwick District Council. The primary goal was to encourage local people to use the council’s ‘Park and Stride’...

Citizen-led Sustainable Travel Campaign in Joinville, Brazil

The Vai De Zica campaign, powered by BetterPoints, was a six-week pilot project designed by young Joinville citizens to re- create the cycling movement in their city and to raise awareness of sustainable...

Innovative air quality campaign in London Borough of Sutton

The Sutton Plan campaign, powered by BetterPoints, was a six-month pilot commissioned by the London Borough of Sutton to test the effectiveness of an app- based incentivisation programme to raise awareness...

City-wide sustainable transport initiative in Bologna

Powered by the BetterPoints platform, Bella Mossa, meaning “good job” in English, was designed to encourage fewer single-occupancy car journeys in the city of Bologna through rewards and gamification. SRM,...