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Category: Case studies

Leicestershire councils change travel behaviour with BetterPoints

Leicestershire councils change travel behaviour with BetterPoints


Leicester City and Leicestershire County councils’ Choose How You Move programme encourages active and sustainable traverel and reduces unnecessary car journeys. In year five (2022–2023), it saved...

Incentivising sustainable travel at Cardiff University

Incentivising sustainable travel at Cardiff University


Cardiff University’s Changing Steps Cardiff programme encourages staff and students away from a reliance on private cars to more active and sustainable modes of travel.  278,000+ sustainable...

Behaviour change for a circular economy in Brighton & Hove

Behaviour change for a circular economy in Brighton & Hove


A four-month Make Materials Matter pilot rewarded Brighton & Hove residents for activities supporting sustainability, such as recycling, repairing, loaning and up-skilling. Brighton & Hove City...

Cutting car journeys in Brighton & Hove

Cutting car journeys in Brighton & Hove


Brighton & Hove City Council’s Move for Change campaign launched in 2021 to move local residents and workers away from a reliance on private motor vehicles.  Year two (2022–23) 1 million+...

Renfrewshire Council shifted 200k car journeys to sustainable transport 

Renfrewshire Council shifted 200k car journeys to sustainable transport 


Renfrewshire Council’s Not Far? Leave the Car campaign rewards local people for journeys that are active or otherwise sustainable.  Between March 2022 and April 2023, more than 300,000 sustainable...

Milton Keynes: 62% of incentivised journeys replaced car travel

Milton Keynes: 62% of incentivised journeys replaced car travel


Milton Keynes City Council’s Get Around Rewards pilot attracted high levels of engagement and achieved measurable modal shift.  Residents and workers in Milton Keynes were given incentives and...

Rewarding sustainable travel across Thames Valley

Rewarding sustainable travel across Thames Valley


BetterPoints was asked to provide the Innovation Valley Rewards app to encourage Thames Valley residents away from single-occupancy car journeys and toward more active and sustainable travel. BetterPoints...

Changing health behaviours in London Borough of Hounslow

Changing health behaviours in London Borough of Hounslow


Hounslow Integrated Care Partnership wanted to address the difficult challenge of personal responsibility in their drive to reduce health inequalities. In 2021, they commissioned the One You Hounslow...

Active and sustainable behaviour change at the University of Sheffield

Active and sustainable behaviour change at the University of Sheffield


The University of Sheffield wanted to promote active and sustainable transport and reduce single occupancy car journeys.  BetterPoints for universities They wanted to encourage staff and students...

Low-cost exercise interventions study

Low-cost exercise interventions study


Research funded by Innovate UK points the way to massive cost savings in getting people more active.During the second UK lockdown in 2020, we trialled a new method for encouraging people to take up online...

Motivating healthy activity in Ebbsfleet Garden City 

Motivating healthy activity in Ebbsfleet Garden City 


Get Active in Ebbsfleet is a complex behaviour change intervention that encourages local people to be more active, visit local parks and connect with others.  A 12-month pilot programme was commissioned...

Pop-up lanes prove a big hit in Leicester

Pop-up lanes prove a big hit in Leicester


BetterPoints is working with Leicester City and Leicestershire County councils to encourage the use of their new pop-up infrastructure and measure its impact. Cyclists in Leicester tell us the...