BetterPoints: behaviour change case studies
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Category: Case studies

Motivating Active Travel at The University of Sheffield

Motivating Active Travel at The University of Sheffield


Step Up Sheffield is a programme for The University of Sheffield to encourage physical activity and sustainable travel. Students and staff are incentivised to walk, run, cycle and use public...

Pop-up lanes prove a big hit in Leicester

Pop-up lanes prove a big hit in Leicester


BetterPoints is working with Leicester City and Leicestershire County councils to encourage the use of their new pop-up infrastructure and measure its impact. Cyclists in Leicester tell us the...

Incentivising the use of ‘Park and Stride’ facilities  in Royal Leamington Spa

Incentivising the use of ‘Park and Stride’ facilities in Royal Leamington Spa


Choose How You Move Leamington Spa was a four-month pilot programme commissioned by Warwick District Council. The primary goal was to encourage local people to use the council’s ‘Park and Stride’...

Citizen-led Sustainable Travel Campaign in Joinville, Brazil

Citizen-led Sustainable Travel Campaign in Joinville, Brazil


The Vai De Zica campaign, powered by BetterPoints, was a six-week pilot project designed by young Joinville citizens to re- create the cycling movement in their city and to raise awareness of sustainable...

Innovative air quality campaign in London Borough of Sutton

Innovative air quality campaign in London Borough of Sutton


The Sutton Plan campaign, powered by BetterPoints, was a six-month pilot commissioned by the London Borough of Sutton to test the effectiveness of an app- based incentivisation programme to raise awareness...

City-wide sustainable transport initiative in Bologna

City-wide sustainable transport initiative in Bologna


Powered by the BetterPoints platform, Bella Mossa, meaning “good job” in English, was designed to encourage fewer single-occupancy car journeys in the city of Bologna through rewards and gamification. SRM,...