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Transport behaviour change for Towns and Cities

Engage people, measure impact and change behaviour – all at the same time.

Bring people along with your active travel plans, encourage them to try the new infrastructures for themselves, and shift them to more active and sustainable modes of transport.

Generate masses of invaluable data and user feedback to inform policy and improve your network.

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We change how people move.

We can move your citizens – and your staff – from unnecessary car journeys to walking, wheeling, cycling, car-sharing and public transport, by encouraging, tracking and rewarding active and sustainable travel. And we can do all the donkey-work, so you don’t have to.


Engage local people in active and sustainable travel and promote its use.

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Track journeys automatically and define geographical parameters.

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Reward activity and achievements with reward points, medals and prizes.

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Generate large amounts of data to inform your transport plans.

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Engage and consult.

We put communications at the heart of our app, so you can engage with your audience, deliver consultations and ecological momentary assessment questions, and bring people into your co-design process.

Build a campaign of citizen engagement to consult on your transport plans and bring them into your co-design process, directly through the app. 

Promote other related activity, such as local campaigns, events and opportunities.

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Reveal invaluable insights.

Gather extensive, real-time data – on transport choices, network use, CO2/NO2 emissions, and behaviour motivators – to inform the planning process and test ideas quickly.

Baseline and track transport behaviour for analysis and reporting.

Generate configurable graphs, charts and heatmaps that inform, improve and promote your transport, environment and infrastructure plans.

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Challenge and reward behaviour change. 

Reduce unnecessary car journeys in and around your town and community centres, and cut carbon emissions from non-essential travel.

Reduce demand for parking and promote your walking and cycling schemes.

Baseline activity and gather feedback with targeted polls and surveys.

Set goals and challenges around active and sustainable travel, such as leaving the car at home or hitting a target for CO2 avoided. 

You can also encourage and reward other activities, such as recycling and volunteering.

Reward activity with BetterPoints and BetterTickets, and achievements with virtual medals. The more they do, the more they get.

Encourage friendly competition with leaderboards.

Keep motivation levels high with prize draws. Prizes can be anything you like, including more BetterPoints.

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Identify and track journeys, automatically.

Our app automatically identifies and tracks journeys – including walking, wheeling, cycling, bus, train, tram, car, and car-sharing.

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Calculate CO2 and NO2 avoided, in real time.

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Specify routes and locations.

Geofence specific areas and locations that you want to qualify for rewards or monitor performance.

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Add QR codes for extra engagement.

For example, add scannable QR codes to your bicycle and scooter hire and reward people when they use them.

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We don’t rely on algorithms – we use humans too. 

Our platform is purpose-built and second-to-none, but we don’t rely just on computers when it comes to motivating human behaviour.

We give you a dedicated manager for the life of your programme, supported by our team of behaviour change experts.

We help you define your programme and can then do the donkey work so you don’t have to.

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“I walk everywhere now”

Leicester City and Leicestershire County councils use BetterPoints to encourage thousands of people to walk, cycle and use public transport, while generating invaluable data for improving their transport networks.


Want to transform public mobility? Talk to us!

What are BetterPoints and BetterTickets?

BetterPoints are reward points with real cash value. They can be exchanged for vouchers or donated to charity, directly through the app.

BetterTickets are like lottery tickets. They are automatic tickets for prize draws that you schedule. The more BetterTickets someone has, the greater chance they have of winning.