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Carbon Crush – Reduce your carbon footprint

Crush transport emissions of staff, wherever they are.

Carbon Crush® tracks and improves your employees’ transport behaviour – to cut your carbon footprint, reduce demand for parking and strengthen your ESG/TCFD credentials, at the same time.

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Carbon Crush can change how your people move.


Challenge your employees to leave their cars at home.

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Track journeys automatically and define geographical parameters.

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Reward activity and achievements with reward points, medals and prizes.

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Generate large amounts of data for analysing and reporting.

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Grow, greener

Boost your environmental reporting and show the world the difference you make.

Since 6 April 2022, climate reporting is now mandatory for the UK’s largest companies, with smaller companies to follow.

Scope 3 emissions of business travel and commuting are hard to measure as they are outside a company’s direct control. Yet, Scope 3 emissions account for more than 70% of a carbon footprint for many businesses.

With Carbon Crush, you can track employee travel, reward sustainable journeys and report the CO2 and NO2 emissions saved.

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Challenge and Reward. 

Set goals and challenges around active and sustainable travel, such as walking to work every day for a week or hitting a target for CO2 avoided. 

Reward activity with BetterPoints and BetterTickets and achievements with virtual medals. The more they do, the more they get.

Encourage friendly competition with your own Carbon Crush leaderboard.

Keep motivation levels high with prize draws. Prizes can be anything you like, including more BetterPoints.

Identify and track journeys, automatically.

Carbon Crush automatically identifies and tracks journeys – including walking, wheeling, cycling, bus, train, tram, car, and car-sharing.

Calculate CO2 and NO2 avoided, in real time.

Specify routes and locations.

Geofence specific areas and locations that you want to qualify for rewards or monitor performance.

Integrate with OpenStreetMap or your own transport mapping system to track journeys on specified routes.

Add QR codes for extra engagement.

For example, add scannable QR codes to your hire fleets of bicycles and scooters, to reward people when they use one.

Communicate – 2-way.

Build a campaign of engagement that includes in-app messages, push-notifications and email.

Baseline activity and gather feedback with targeted polls and surveys.

Get masses of data.

Generate large amounts of invaluable, anonymised data on transport choices, behaviour patterns and emissions avoided.

Configure graphs, charts and heatmaps for analysis and ESG reports and TCFD-aligned disclosures.

We don’t rely on algorithms – we use humans too. 

Our platform is purpose-built and second-to-none, but we don’t rely just on computers when it comes to motivating human behaviour.

We give you a dedicated manager for the life of your programme, supported by our team of behaviour change experts.

We help you define your programme and then do the donkey work so you don’t have to.

What are BetterPoints and BetterTickets?

BetterPoints are reward points with real cash value. They can be exchanged for vouchers or donated to charity, directly through the app.

BetterTickets are like lottery tickets. They are automatic tickets for prize draws that you schedule. The more BetterTickets someone has, the greater chance they have of winning.

Ready to inspire behaviour change?
Let’s crush some carbon together!