Get Active in Ebbsfleet
Ebbsfleet Garden City is being developed as an NHS Healthy New Town, a development that puts health and wellbeing first by encouraging and enabling people to be more physically active.
Get Active in Ebbsfleet is a complex behaviour change intervention that encourages local people to be more active, visit local parks and connect with others.
A 12-month pilot programme was commissioned in 2018 by Ebbsfleet Development Corporation. It was so successful, it has been re-commissioned each year since. It moved into its fourth year in 2021.
Get Active in Ebbsfleet has been hugely successful in repeating its take-up year-on-year. Although down on Year 2, figures for the first half of Year 3 (end-of-programme figures are pending) are remarkably high, considering the UK was in lockdown for much of it. Eligibility criteria were tighter for Year 3, which may also account for the reduced numbers.
*Year 3 figures are from the mid-programme report, so only reflect the first half of that year. End-of-programme figures for Year 3 (2020–2021) will be published when they become available.
Games and challenges
Community events that were organised by Ebbslfeet Development Corporation, or local charities, could boost attendance by offering bonus BetterPoints to anyone who was signed up to Get Active in Ebbsfleet. Three such events were:
Before he joined Get Active in Ebbsfleet, Stephen would commute by car every day.
“By not using the car, I’m less stressed and notice more of the environment I’m walking through. I’m no longer focused on just the road ahead. I’m looking up and around more – and never realised, until recently, just how much I’ve missed. I’m also enjoying the exercise, as it is helping to keep my weight on an even keel.
“The BetterPoints app has been a Godsend – ten-out-of-ten for the people who developed it and got it out there!”