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The Surrey ice cream business that’s profiting from the BetterPoints app

We all know the importance of a healthy local economy: it provides jobs, supports businesses, fosters community and belonging, and creates a shared stake in the prosperity and wellbeing of an area. Surrey’s Greener Future is a BetterPoints programme for Surrey County Council that rewards people for travelling more sustainably and shopping locally. Many of…
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Nikki is discovering more about her local neighbourhood by travelling actively

Nikki enjoys being outside and spending hours in the garden, and loves to give something back to the local community. She signed up to BetterPoints Southwark as soon as she heard about it through a local newsletter. ‘It seemed to come at the right time as I was keen to increase my level of activity…
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‘Using public transport has led me to talk to other passengers, hear their stories and learn about the local area’

Teresa used to drive everywhere but made a conscious decision to get rid of her car when she moved to a flat close to Leamington Spa’s town centre, where everything was accessible by foot and public transport. She joined the local Choose How You Move BetterPoints programme to keep her motivated and has found it…
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Heathrow Airport incentives app cut car commutes by 40 per cent

Heathrow Airport’s Way2Go app programme, built by BetterPoints, helps reduce CO2 emissions from staff commuting to support the airport’s Surface Access Strategy and Net Zero Plan. In a four-month pilot, employees of Heathrow Airport Limited, Border Force and World Duty Free could download the free app and earn Way2Go Points for walking, cycling, car-sharing and…
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BetterPoints helped Ruth become an active travel champion

When individuals are shown how they can make small changes and are helped to make them, they often become advocates for those changes. Ruth is an excellent example of this. She had wanted to be more environmentally friendly but needed a bit of support, which she found in her local BetterPoints programme. She is now…
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1,500 free travel tickets claimed in Sheffield sustainable transport promotion

Sheffield City Council offered a free one-day travel pass to people signed up to the BetterPoints Sheffield programme in the run-up to Christmas. The council wanted to encourage more people to try using the buses and trams, and to reduce congestion during the Christmas shopping period. The programme awards points for travelling more actively and…
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If you want to motivate people, try buying them a coffee

Finding the right incentives doesn’t mean you have to pay big bucks for rewards: the University of Sheffield recently took 741 car journeys off the road simply by offering free cups of coffee. University leaders wanted to ease the pressure on parking by encouraging regular car drivers to try using active and sustainable modes of…
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‘It’s lovely! It’s opened up so many opportunities that I just otherwise wouldn’t have had’

The video below is from the Ebbsfleet Development Corporation (EDC) and is a real testament to the work of BetterPoints clients locally. The EDC has run its Get Active in Ebbsfleet BetterPoints programme annually since 2018, to encourage physical activity for better health and wellbeing. More than half a million activities were recorded last year…
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Remembering kindness at Christmas

When lockdown first hit the UK in 2020, we introduced recognition for acts of kindness into BetterPoints programmes. Kindness is win-win-win: it benefits the recipient, the giver and – by creating a knock-on effect – society as a whole. Giving has been shown to increase happiness, reduce stress, boost self-esteem, and improve both physical and…
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10,000 free travel tickets up for grabs with BetterPoints Sheffield

In the run-up to Christmas, residents of Sheffield are being offered a helping hand to do their shopping. Anyone that has accrued 50 points in the BetterPoints Sheffield app can claim one of 10,000 TravelMaster CityWide Day tickets, worth £5.90, allowing them unlimited bus and tram travel around the city. The offer runs until Christmas…
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Make every day a time of giving

Giving not only benefits the receiver, it can also be a richly rewarding experience for the giver and have a positive impact on their health and wellbeing. All BetterPoints programmes encourage and enable users to donate their points, both to support good causes and as an incentive for those that thrive on philanthropy. We have…
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‘My whole mindset has changed – I actually hate having to use the car now’

‘I was using the car far too much, taking my daughter to school every day thinking it was saving time when actually it wasn’t really’, says Alicia from Hampshire, who heard about the A to B Actively programme from a friend. ‘I thought it was a great initiative to get involved in’, she says. ‘I…
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