1.4 million car journeys replaced by rewarding sustainable travel in York
Case study
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York has long had high levels of cycling, yet car travel and traffic congestion continue to rise. City of York Council commissioned BetterPoints to deliver a multi-modal rewards programme to shift travel behaviour away from single-occupancy car use, initially through the Department for Transport’s Access Fund and later Bus Service Improvement Plan (BSIP) funding.
Key outcomes
- 2,600,000 active and sustainable journeys recorded
- 1,400,000 replaced single occupancy car trips
- 33% travelling by bus more often
