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830,000 car journeys cut in Sheffield, with nearly 200% ROI in carbon savings

830,000 car journeys cut in Sheffield, with nearly 200% ROI in carbon savings

Case study

830,000 car journeys cut in Sheffield, with nearly 200% ROI in carbon savings Download

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Sheffield City Council used Capability Funding from Active Travel England to commission the
BetterPoints Sheffield behaviour change rewards programme. Within six months, it had reduced unnecessary car journeys by more than 830,000 and made a return on investment of 191% in terms of carbon emissions avoided.

Key outcomes

  • 830,000+ car journeys replaced by sustainable travel modes. 
  • 410 tonnes of carbon emissions avoided. 
  • 191% of the contract value recouped in CO2 savings. 
  • 39% of participants increased their levels of physical activity. 

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