Incentivising the use of ‘Park and Stride’ facilities in Royal Leamington Spa
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Choose How You Move Leamington Spa was a four-month pilot programme commissioned by Warwick District Council.
The primary goal was to encourage local people to use the council’s ‘Park and Stride’ car parks and walk into town, instead of parking in the town centre. The pilot was very successful, exceeding its target by 55%.
The BetterPoints app rewarded people for leaving their car at a Park and Stride and walking, cycling or using public transport for the rest of their journey. Participants accrued points each time they used a designated car park, which they could redeem against high-street goods or donate to charity. Additionally, a monthly ‘Ditch the Car Star’ prize of 10,000 BetterPoints was awarded to high achievers.
Participants made 32,241 active or sustainable journeys, totalling 6,147 km and saving 3.3 tonnes
of CO2 emissions.
Local charities benefited from donations and local businesses sponsored special offers.Download