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Author: Michael Grimes

Carey seldom exercised before BetterPoints, now she walks a lot

Carey, from Hounslow, recently won the Move More Hero award for her progress in the council’s One You Hounslow programme. “Before the app, I seldom exercised – and now I walk a lot,” she says. “I’ve got so much more energy. It’s helped to control my weight and reduce my stress levels.” “Since taking part…
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How Household Travel Surveys could be a lot cheaper, faster and more reliable

The global consultancy firm, Mott MacDonald, and behaviour change experts, BetterPoints, are co-designing digital tools to revolutionise household travel information-gathering. Mott MacDonald was commissioned by the UK’s Foreign & Commonwealth Office to deliver part of its Global Future Cities South East Asia Programme. They asked BetterPoints to co-design a new tool to gather travel data…
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We’ve been making green and healthy behaviour irresistible in 2021!

It’s nearing the end of what has been an exciting year for BetterPoints, so we thought it would be nice to look back at some of our work in making positive behaviour change an attractive proposition over the last twelve months. Rewards on Govia Thameslink Railway BetterPoints is proudly providing the rewards engine for Rail+ Club, a…
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BetterPoints builds Innovation Valley Rewards app for sustainable travel in Thames Valley region

Innovation Valley is part of a collaboration between local authorities and businesses that uses digital innovation to help make Thames Valley ‘cleaner, leaner, and greener’. BetterPoints has built the accompanying smartphone app, which encourages and rewards local people for travelling more sustainably. The new app enables residents to automatically record their active journeys (such as…
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Research in lockdown suggests big potential savings for health interventions

During the second UK lockdown in 2020, we trialled a new method for encouraging people to take up online exercise classes. The result was huge cost savings compared to similar projects. We developed the research with IMIN, a physical activity connectivity platform, with their funding from Innovate UK. IMIN’s technology connects people with exercise classes. Together, we…
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BetterPoints powers Rail+ Club rewards on Thameslink and Great Northern Railway lines

BetterPoints is excited to provide the rewards engine for Rail+ Club, a powerful new loyalty app designed to encourage passengers back to the railways, which is being trialled on Thameslink and Great Northern Railway lines. From this week, passengers on selected Thameslink and Great Northern Railway lines can use the Rail+ Club app to track their…
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Check out our new, animated explainer of the BetterPoints platform

The BetterPoints platform is a big beast and can do a lot. That also means it can sometimes be a bit overwhelming to understand. So, we’ve laid it out in this new animation. It shows how just the one platform can improve people’s transport, health and climate behaviour in a way that is coherent and joined up,…
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“I walk everywhere now” – How Leicestershire councils are motivating thousands of people to walk and cycle

As the UK’s Capability Fund allocations are released, we wanted to share a brand new video with you. It shows how and why Leicester City and Leicestershire County councils use BetterPoints to get more people to choose walking, cycling and public transport over using the car. It’s been very successful, as evidenced by user Nusrat’s…
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Hounslow is the latest council to incentivise better health with BetterPoints

It is well-known, nowadays, that physical inactivity is a killer. It’s responsible for one in six deaths in the UK (equal to smoking) and is estimated to cost us £7.4 billion annually [Public Health England, 2019]. It can cause serious health problems such as obesity, chronic heart disease and Type 2 Diabetes.   Poor diet is also a major risk factor for premature death [NHS, 2021]. Almost two-thirds of adults in England are overweight or obese, while obesity-related…
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Rental bikes with QR codes reward sustainable travel in Brighton & Hove

The Brighton & Hove bike rental scheme, BTN BikeShare, has adorned the baskets of its bicycles with BetterPoints QR codes, to make it easy for people to join the local Move for Change challenge.  Move for Change, which launched in February, was commissioned by Brighton & Hove City Council to reward people for travelling actively…
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Active Travel in Wales – engagement and communication is crucial, webinar attendees told

Transport infrastructures are not viable, however innovative they may be, if people don’t use them. Our recent webinar on making the active travel infrastructure work in Wales showed how mass engagement can be achieved, through a unique combination of BetterPoints behaviour change technology, communication delivered through the transport consultancy, Ansons Consulting, and local transport expert,…
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Electric cars are not a panacea for net zero – we need a change of attitudes and behaviours, not simply a change of furniture

The UK Government is putting too much focus on electric vehicles (EVs) and not enough on alternatives, warned the think tank, IPPR, this week. Their analysis of the Committee on Climate Change’s sixth carbon budget said that current approaches to reaching net-zero could lead to even greater levels of traffic, congestion and pressure on local…
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