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Author: Michael Grimes

BetterPoints moves into Scandinavia with sustainable travel incentive schemes in Norway and Sweden

The towns of Gjøvik in Norway and Kalmar in Sweden are using BetterPoints’ unique blend of behaviour change incentivisation and gamification to motivate local people to travel more actively and sustainably and help improve air quality. Norway and Sweden are already ahead of the game when it comes to sustainable travel policy and infrastructure. With BetterPoints’…
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Season’s Greetings!

Thanks to our clients, more than £52,000 has been awarded to people for their positive actions in 2019, and they have donated over £3,000 of that to charities and good causes. With your help, we look forward to doing even more in 2020!

Hundreds in Leamington Spa encouraged to improve air quality by changing the way they travel

BetterPoints was commissioned by Warwick District Council to help them motivate and encourage local residents to travel actively and to use their ‘Park and Stride’ car parks rather than city centre parking. The four-month pilot scheme, which ended on 31 October, used the BetterPoints platform to encourage people travelling to the town centre to ditch their…
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Ansons Consulting and BetterPoints bring transport behaviour change tech to Scotland

Falkirk Council is leading the way in changing transport attitudes by selecting an innovative business engagement solution, provided though a new partnership between transport consultancy Ansons Consulting and behaviour change technology company BetterPoints. The collaboration will give businesses the tools to encourage staff to choose sustainable travel over car use, thereby reducing parking requirements and…
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BetterPoints explores US market in London’s trade mission to Detroit and Chicago

We are excited and delighted to be joining London & Partners – the Mayor of London’s official promotional agency – on their trade mission to Detroit and Chicago with eight of the capital’s fastest-growing companies in the urban space. The delegation will meet with key corporates and leaders to explore opportunities across the cities and…
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Leicester joins list of cities considering workplace parking levies

Businesses in Leicester could soon be charged a levy for providing employees with parking spaces. Leicester City Council wants to introduce the levy to help fund transport improvements, reduce congestion and improve air quality, and will consult on proposals over the next eighteen months. Leicester faces ‘real challenges’, said Deputy city mayor Cllr Adam Clarke.…
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To beat air pollution we must urge people out of cars, say researchers

While CO2 emissions may be reducing, new research shows dust from brakes, tyres and road surfaces contributes to over half of particle pollution from UK road transport and will still pollute the air even when all vehicles are electric. Environment Minister Thérèse Coffey said the papers ‘make clear that it is not just fumes from…
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Mass modal shift in Italy – a two-year comparison

Like many major cities, Bologna struggles to manage traffic congestion and its side-effects. In 2017 and 2018, BetterPoints helped Bologna motivate more than 20,000 people to think differently about their transport options. SRM, Bologna’s the public transport authority, wanted to try a new approach to tackling CO2 emissions. They had tried banning the use of…
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Why HR and CSR benefit from Behaviour Change programmes

HR professionals know that an engaged and fulfilled workforce has significant knock-on benefits for an organisation. These days, that means you need excellent green and social credentials. A study by PWC found that a staggering 88% of Millennials gravitated toward companies with pronounced CSR programmes, and 86% would consider leaving if their employer’s CSR stopped…
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20,000+ people incentivised to travel more sustainably in Bologna

787,000 journeys on foot 590,000 cycle journeys 508,000 public transport journeys 5,450 car-sharing journeys 1.4 million kg CO2 emissions saved 167 million calories burned Like many major cities, Bologna struggles to manage traffic congestion and its side-effects. In 2017 and 2018, the BetterPoints platform powered the six-month Bella Mossa programmes that encouraged fewer single-occupancy car…
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