Author: Michael Grimes

Warwickshire renews BetterPoints partnership to incentivise active travel

Following a successful pilot in Royal Leamington Spa in 2019, Warwick District Council is continuing its relationship with BetterPoints to encourage more local people to switch to active travel such as walking and cycling. This year, residents of Warwick District can get active and choose more sustainable means of travel when visiting and supporting the…
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A great video promoting active travel incentives in Norway

This fantastic 30-second video from Norway quickly gets the message across loud and clear: ‘the more walking and cycling you do, the more rewards you get’. The town of Gjøvik is using BetterPoints’ behaviour change platform to run its #Velreist campaign for active and sustainable transport. It’s great to see local promotions like this, because,…
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Public health incentives, rewards and behaviour change? We do that!

Excitingly, innovations for motivating physical activity have become all the rage. The UK government recently declared it is spending £70 million to encourage 700,000 people to lose weight, and is considering offering financial incentives. And, last week, a new body was announced – the Office for Health Promotion – which will ‘lead national efforts to…
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Have you heard? Transport planning’s best-kept secret is winning the public over to local infrastructure plans

Local authorities are discovering the power of BetterPoints behaviour change technology to motivate citizens and bring them onside with their ambitious transport plans. A lot of radical change is happening in active and sustainable transport in the UK right now. But, while some towns are leading the way, others are already abandoning their new, greener…
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Active travel is ‘low hanging fruit’ in the race for Net Zero

Earlier this week, the UK government announced £5 million extra funding for local authorities ‘to deliver innovative projects to improve air quality’. While many of the challenges that councils face are complex, the challenge of reducing road traffic emissions – still one of the greatest contributors to air pollution, particularly in cities – is relatively…
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