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Measurable behaviour change interventions that scale

‘Remarkably successful in motivating people to change their habits.’

– Bus company Chief Executive

High levels of behaviour change in Sutton

The London Borough of Sutton worked with BetterPoints to reward local people for making sustainable transport choices and inform them about local air quality issues.

Thousands of car journeys were replaced by active or sustainable modes of transport and around 12,000 kg of CO2 were saved.

82% behaviour change

82% of survey respondents said they had changed their leisure travel behaviour

55% permanent change

55% said their newly changed behaviour is likely to be permanent

61% ‘more aware of issues around air quality’
48% ‘increased levels of physical activity’

20,000+ people rewarded for sustainable travel in Bologna

In 2017 and 2018, the BetterPoints platform powered the six-month Bella Mossa programmes that encouraged fewer single-occupancy car journeys in the Italian city of Bologna.

787,000 journeys on foot
590,000 cycle journeys
508,000 public transport journeys
5,450 car-sharing journeys
1.4 million kg CO2 emissions saved
167 million calories burned

…And the BBC made this film about it

This short BBC film shows the BetterPoints app in action in Bologna as two journalists gather rewards for travelling more sustainably around the city.

Bella Mossa first ran in 2017 and was so successful the local transport authority commissioned it for a second time in 2018.