Behaviour change case studies

Pop-up lanes make cyclists feel safer in Leicester

BetterPoints is working with Leicester City and Leicestershire County councils to encourage the use of their new pop-up infrastructure and measure its impact. We geofenced the pop-up lanes to learn which segments of the lanes are being used – to within a few metres – as well as when, and how often, people are using them.

This use of geospatial data allows us to present contextual content or ecological momentary assessments (EMAs), providing invaluable feedback to the cyclists and to the councils.

Cyclists tell us the new lanes make them feel safer and more confident to use the roads. 

Download Leicester sheet

22,000 people encouraged to travel sustainably in Bologna

In 2017 and 2018, the BetterPoints platform powered the six-month Bella Mossa programmes that encouraged fewer single-occupancy car journeys in the Italian city of Bologna.

787,000 journeys on foot
590,000 cycle journeys
508,000 public transport journeys
5,450 car-sharing journeys
1.4 million kg CO2 emissions saved
167 million calories burned

…And the BBC made this film about it

This short BBC film shows the BetterPoints app in action in Bologna as two journalists gather rewards for travelling more sustainably around the city.

Bella Mossa first ran in 2017 and was so successful the local transport authority commissioned it for a second time in 2018.

Download Bella Mossa sheet

Getting active in Ebbsfleet

Get Active in Ebbsfleet is a complex behaviour change intervention that encourages local people to be more active, visit local parks and connect with others.

In its first year – 2018–2019 – Get Active in Ebbsfleet exceeded its target number of engaged users. 60% of people that were previously inactive met the NHS’ recommended weekly physical activity baseline of 150 minutes at least once, while 38% kept it going for at least three weeks.

journeys by foot or bicycle
km travelled actively
8.2 million calories burned
Download Ebbsfleet sheet
34 tonnes of CO2e mitigated

Citizen-led Sustainable Travel in Brazil

The Vai De Zica campaign, powered by BetterPoints, was a six-week pilot project designed by young Joinville citizens to re- create the cycling movement in their city and to raise awareness of sustainable travel as well as air quality and environmental issues.

Download Vai De Zica sheet
170,000 sustainable activities
644,000 km travelled sustainably
102 tonnes
of CO2e avoided

Cutting car use in Royal Leamington Spa

Choose How You Move Leamington Spa was a four-month pilot programme for Warwick District Council to encourage local people to use their ‘Park and Stride’ car parks and walk into town, instead of parking in the town centre. Local charities benefited from donations and local businesses sponsored special offers. The programme exceeded its target by 55%.

Download Leamington Spa sheet
active or sustainable journeys
6,147 km
of car travel avoided
1.2 tonnes
of CO2e avoided

High levels of behaviour change in Sutton

The London Borough of Sutton worked with BetterPoints to reward local people for making sustainable transport choices and inform them about local air quality issues.

Thousands of car journeys were replaced by active or sustainable modes of transport and around 12,000 kg of CO2 were saved.

Download Sutton sheet
82% behaviour change

82% of survey respondents said they had changed their leisure travel behaviour

55% permanent change

55% said their newly changed behaviour is likely to be permanent

61% ‘more aware of issues around air quality’
48% ‘increased levels of physical activity’

Motivating Active Travel at The University of Sheffield

Students and staff at The University of Sheffield are incentivised to walk, run, cycle and use public transport to boost physical health, improve lcoal air quality and reduce congestion.

Download Sheffield case study sheet

In the programme’s first year:

More than 13,000 car journeys were replaced by active alternatives
Mitigated an estimated 6,000kg of CO2 emissions