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Measurable behaviour change interventions that scale

‘Remarkably successful in motivating people to change their habits.’

– Bus company Chief Executive

CASE STUDY

High levels of behaviour change in Sutton

The London Borough of Sutton worked with BetterPoints to reward local people for making sustainable transport choices and inform them about local air quality issues.

82% behaviour change

82% of survey respondents said they had changed their leisure travel behaviour

55% permanent change

55% said their newly changed behaviour is likely to be permanent

61% ‘more aware of issues around air quality’
48% ‘increased levels of physical activity’
CASE STUDY

15,000+ people rewarded for sustainable travel in Bologna

In 2017 and 2018, the BetterPoints platform powered the six-month Bella Mossa programmes that encouraged fewer single-occupancy car journeys in the Italian city of Bologna.

In 2018…

437,000 journeys on foot
300,000 cycle journeys
255,000 public transport journeys
3,300 car-sharing journeys
711,000kg CO2 emissions saved
88 million calories burned