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Cutting car journeys in Brighton & Hove

Cutting car journeys in Brighton & Hove

Case study

Cutting car journeys in Brighton & Hove Download

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Brighton & Hove City Council’s Move for Change campaign launched in 2021 to move local residents and workers away from a reliance on private motor vehicles. 

Year two (2022–23)

  • 1 million+ sustainable journeys
  • ~392 tonnes of CO2 emissions avoided
  • 622,345 replaced a single-occupancy car
  • 77% of participants more likely to walk or cycle

In year two (2022), participants recorded over a million sustainable journeys. More than 620,000 of these were found to have replaced a single-occupancy car journey. 

Those journeys saved approximately 392 tonnes of CO2 emissions. 

Nearly 80 per cent of participants said they were more likely to walk or cycle in future. 

The campaign complements the council’s strategies to create a safe and accessible sustainable transport network and to reach net zero by 2030. 

The campaign was broadened in 2022 to encourage more physical activity, with rewards for swimming, gym sessions and exercise classes.

How it works 

Participants record their journeys within Brighton & Hove and its wider commuter catchment area using the BetterPoints app, and earn points when they walk, wheel, cycle or take public transport – up to a daily threshold set by the team. 

Daily prize draws for extra points add more incentives to stay engaged. 

Points can be exchanged for vouchers for local and national retailers or donated to charity. 

Specific prizes are also up for grabs for taking part in events such as National Walking Month, Catch the Bus Month and Car Free Week. 

In 2022, these prizes included bus passes, a £450 bicycle and an annual pass for Brighton’s i30 viewing tower. 

Modal shift from car to more active and sustainable modes is measured using baseline and evaluation surveys, ecological momentary assessment (EMA) questions (pushed to the user at the time of an activity) and anonymised behaviour data.