Getting from A to B Actively in Hampshire
We are delighted to announce the new A to B Actively Rewards programme in Whitehill and Bordon.
BetterPoints is working with Hampshire County Council to get more people in Whitehill & Bordon to leave the car at home and opt for a cleaner, healthier, and more environmentally friendly way to get around.
The challenge brings a huge opportunity for people to change their travel habits for the better. Choosing to walk, cycle, scoot or use public transport will help residents to stay physically active and support their mental wellbeing. As well as these individual benefits, smarter travel choices will help accelerate action on climate, improve local air quality and create a much better quality of life for all.
Participants can download the BetterPoints app for free and use it to track their ‘active travel’ journeys. Doing so will enable users to earn BetterPoints which can be spent at local businesses or donated to charity. There will also be regular prize draws throughout the program.
Tracking journeys gives people a great picture of their progress, showing them how active they are and how much carbon emissions they avoid, and provides the council with a wealth of anonymised data to help inform their transport development plans.
Councillor Russell Oppenheimer, Hampshire County Council’s Executive Member for Highways Operations, said:
“This is a new approach to encouraging behaviour change and it will be really interesting to see how BetterPoints can motivate people to travel sustainably and, in doing so, support local businesses and charities. BetterPoints applies to a number of means of travel so can be used by everyone in Whitehill and Bordon, with great benefits in terms of health – both physical and mental, reducing traffic and, in turn, carbon emissions, thereby improving air quality in the area.”
“We’re working closely with the BetterPoints app developers to plan some fun and engaging events and challenges over the coming months. Residents should look out for boosted points for Car Free Day on 22 September, as well as some exciting prizes and rewards for A to B Schools challenge in October.
As part of the A to B Actively programme in Whitehill & Bordon, Hampshire County Council also wants to encourage more children to travel to school actively. In the next couple of months we will be working with three schools to encourage and incentivise families to leave the car at home. The aim is to encourage more families to walk, scoot or cycle to school using fun gamification features and rewards.
Rewards are available for walking, scooting and cycling journeys of 0.2 miles of more tracked in a geofenced area at school run times (Monday to Friday 8am-9.15am and 2.30pm-5.00pm).
Fun and engaging messages will appear in the participants’ BetterPoints app timelines to encourage them to get going and maintain interest. A weekly summary also informs participants how close they are to reaching their goal and inspires them to keep going.
We’re delighted to be delivering this project with our partners to encourage more people to walk and cycle as part of their everyday travel in Whitehill & Bordon.