BetterPoints Ltd – Tag: active travel
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Tag: active travel

“I walk everywhere now” – How Leicestershire councils are motivating thousands of people to walk and cycle

As the UK’s Capability Fund allocations are released, we wanted to share a brand new video with you. It shows how and why Leicester City and Leicestershire County councils use BetterPoints to get more people to choose walking, cycling and public transport over using the car. It’s been very successful, as evidenced by user Nusrat’s…
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BetterPoints programmes support Cycle to Work Day

Today is Cycle to Work Day in the UK. The aim is to encourage people to cycle to work for at least one day so they can experience – or rediscover – the joy of getting around on two wheels.  The national event is backed by many of our clients and we’ve worked with them…
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Rental bikes with QR codes reward sustainable travel in Brighton & Hove

The Brighton & Hove bike rental scheme, BTN BikeShare, has adorned the baskets of its bicycles with BetterPoints QR codes, to make it easy for people to join the local Move for Change challenge.  Move for Change, which launched in February, was commissioned by Brighton & Hove City Council to reward people for travelling actively…
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Active Travel in Wales – engagement and communication is crucial, webinar attendees told

Transport infrastructures are not viable, however innovative they may be, if people don’t use them. Our recent webinar on making the active travel infrastructure work in Wales showed how mass engagement can be achieved, through a unique combination of BetterPoints behaviour change technology, communication delivered through the transport consultancy, Ansons Consulting, and local transport expert,…
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Electric cars are not a panacea for net zero – we need a change of attitudes and behaviours, not simply a change of furniture

The UK Government is putting too much focus on electric vehicles (EVs) and not enough on alternatives, warned the think tank, IPPR, this week. Their analysis of the Committee on Climate Change’s sixth carbon budget said that current approaches to reaching net-zero could lead to even greater levels of traffic, congestion and pressure on local…
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Webinar: Active Travel in Wales – Making the Infrastructure Work

Join us on 7 July to learn about making Active Travel in Wales a success with impactful behaviour change programmes. Earlier this year, the Welsh Government announced £75 million of funding for active travel, as part of its Llwybr Newydd transport strategy. Many of the high-profile projects underway are around Infrastructure: safe routes, cycle highways,…
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BetterPoints users have now made eight million journeys on foot

BetterPoints has motivated thousands of people to change their transport behaviour and, last week, the total number of journeys made on foot by BetterPoints participants reached eight million! To get to this point, they have collectively walked or run more than seven million miles, offsetting an estimated 2.8 million kg of CO2 emissions.  A million…
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Have you heard? Transport planning’s best-kept secret is winning the public over to local infrastructure plans

Local authorities are discovering the power of BetterPoints behaviour change technology to motivate citizens and bring them onside with their ambitious transport plans. A lot of radical change is happening in active and sustainable transport in the UK right now. But, while some towns are leading the way, others are already abandoning their new, greener…
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Active travel incentives to encourage mode shift in one of Glasgow’s largest suburbs

Glasgow City Council is running a six-month BetterPoints programme with residents of the Easterhouse area, to help them move to more active and sustainable modes of transport.  The campaign is designed to increase levels of walking, running and cycling. When COVID-19 restrictions are relaxed, it will promote positive attitudes towards public transport too. It contributes…
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BetterPoints builds its work in Scotland with a new active travel programme in Arbroath

BetterPoints is powering a new active travel incentive programme in Arbroath, Scotland, following our success in Falkirk. The new programme encourages residents and employees in the Angus coastal town to switch to more active travel such as walking and cycling, for the benefit of health, quality of life and the environment. These are substantial ‘win-wins’…
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UK councils harness behaviour change technology to deliver on active travel commitments

The UK Government recently announced the allocations for Tranche 2 of its Emergency Active Travel Fund. An important difference from Tranche 1 is the emphasis on monitoring reports and the requirement to provide them.  BetterPoints has a track record of helping local authorities both to increase uptake of their active travel initiatives and generate detailed impact reports. At the forefront of mode-shift…
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Cash boost to get more kids cycling and walking to school

As Bike to School Week kicked off yesterday (28 September), the UK government announced £2 million to get more young people and their families physically active: support to help more children cycle or walk as part of their journey to school in-school cycle repair scheme to ensure children’s bikes are fit for the road. Half…
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