BetterPoints programmes support Cycle to Work Day
Today is Cycle to Work Day in the UK. The aim is to encourage people to cycle to work for at least one day so they can experience – or rediscover – the joy of getting around on two wheels.
The national event is backed by many of our clients and we’ve worked with them to offer boosted points to people in their area for taking part.
According to the Royal College of Physicians, up to 40,000 early deaths are attributable to air pollution each year in the UK. Road transport is responsible for 80% of the pollution where legal limits are being broken. So cycling to work can save lives and help combat climate change.
It’s also better for you individually: those who travel by car can experience five times higher pollution levels than those who cycle, and three-and-a-half times more than those walking the same route.
Get in touch to find out how we can work with you to make every day a cycle to work day in your area.
Want to encourage sustainable travel and healthy mobility? Talk to us.
BetterPoints is a world-leading scalable and customisable behaviour change platform. Whether you want people to walk to the park, cycle to work, take the bus into town or e-scoot to the shops, BetterPoints campaigns motivate them to do it and make it enjoyable.
Ask us for a demo today.