City-wide sustainable transport initiative in Bologna

Powered by the BetterPoints platform, Bella Mossa, meaning “good job” in English, was designed to encourage fewer single-occupancy car journeys in the city of Bologna through rewards and gamification.

SRM, Bologna’s public transport authority, wanted to try a new approach to improve congestion and reduce CO2 emissions. They wanted to see if incentives would be more effective than penalties. With help from the EU Horizon 2020 EMPOWER programme, they partnered with BetterPoints in 2017 and 2018 to encourage large numbers of city residents to reduce their day-to-day reliance on single-occupancy car journeys.

A two-year comparison report is also available to download.