Innovative air quality campaign in London Borough of Sutton
The Sutton Plan campaign, powered by BetterPoints, was a six-month pilot commissioned by the London Borough of Sutton to test the effectiveness of an app- based incentivisation programme to raise awareness of air quality.
It also encouraged mode-shift behaviour change from car to sustainable and active travel, and tested an
innovative co-design approach to developing new Air Quality
features and functionality within the BetterPoints app.
We took high-level results for the programme’s primary aims and user feedback from the pilot.