BetterPoints in Bologna: 15,000 users in one month, and counting
We’d not even officially launched our new behaviour change programme in the Italian city of Bologna before it hit its six-month target of 10,000 users.
We’d not even officially launched our new behaviour change programme in the Italian city of Bologna before it hit its six-month target of 10,000 users.
Retailers of all shapes and sizes in the Italian city of Bologna are accepting BetterPoints vouchers at the point of sale, using the EAN13 barcode standard.
BetterPoints CEO, Dan Gipple, considers what lies at the heart of BetterPoints and how we approach the subject of Behaviour Change.
Our behaviour change experts at BetterPoints will use new smartphone technology to motivate more people to use Queen Elizabeth Olympic Park (QEOP) in East London.
Anne, a working mother with two small children, relied on the family’s second car. When the time came to change it, they had a decision to make: fork out for a new one or try and get along without it.
Air pollution is now known to be one of the leading preventable causes of death in the world. The damaging affects globally equate to nearly 7 million deaths a year – mostly in urban areas. With indoor air pollution responsible for approximately half of those deaths.
Recent research reveals that some exercise is better than none; it also suggests that secondary benefits of healthy activity ensure those health improvements are unlikely to unravel.
BetterPoints motivated 80% of previously inactive people to become active when Birmingham City Council commissioned us to encourage healthier living.
BetterPoints user Matthew donated his reward points to a local advice service.
BetterPoints users donate their reward points to Guide Dogs charity.
BetterPoints is “a really good scheme. It helps motivate you to do more outside and you get great rewards for doing it.”