Research in lockdown suggests big potential savings for health interventions
During the second UK lockdown in 2020, we trialled a new method for encouraging people to take up online exercise classes. The result was huge cost savings compared to similar projects.
We developed the research with IMIN, a physical activity connectivity platform, with their funding from Innovate UK.
IMIN’s technology connects people with exercise classes. Together, we designed and delivered the Get Active At Home challenge, to explore using incentives to generate more bookings of classes. The research programme integrated content and links to online exercise classes with incentives and message prompts, to successfully connect those wanting – or needing – to be physically active with a range of available activity options.
We integrated different versions of curated, live, and open data about online classes, with incentives and message prompts. The resulting data allowed us to test systematically what information participants responded to, and how well it encouraged them to book classes.
Huge cost savings
When compared to activation methods for similar projects, our trial was 4.6 times more cost-effective than other digital methods, and 8.5 times more so than more traditional, non-digital methods.
Download the two-page case study: