BetterPoints builds Innovation Valley Rewards app for sustainable travel in Thames Valley region
Innovation Valley is part of a collaboration between local authorities and businesses that uses digital innovation to help make Thames Valley ‘cleaner, leaner, and greener’. BetterPoints has built the accompanying smartphone app, which encourages and rewards local people for travelling more sustainably.
The new app enables residents to automatically record their active journeys (such as walking, cycling and wheeling), track their progress towards health and environmental goals, and earn points to spend with retailers or donate to charity – as well as entries into regular prize draws.
Innovation Valley is part of the ADEPT Live Labs £22.9 million SMART Places programme to help local authorities plan improvements to air quality, health and travel, and is funded by the UK’s Department for Transport.
The Innovation Valley app uses BetterPoints’ unique behaviour change technology to track, measure and reward active and sustainable travel. In the spring, the app will expand to include focus on local air quality, to help people make better travel choices.
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BetterPoints is a world-leading scalable and customisable behaviour change platform. Whether you want people to walk to the park, cycle to work, take the bus into town or e-scoot to the shops, BetterPoints campaigns motivate them to do it and make it enjoyable.
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