Surrey County Council renews its BetterPoints programme for a second year
The Surrey’s Greener Future BetterPoints campaign helps local people to adopt more active and sustainable travel habits for both work and leisure. Last year, 70 per cent of participants said they were more likely to walk or cycle as a result of the campaign.
After the success of its first year (2022–2023), Surrey County Council renewed the programme for a further 12 months, until March 2024.
Surrey’s Greener Future is designed to move residents and workers in Surrey away from a reliance on private motor vehicles to more active and sustainable transport.
Participants receive encouragement and rewards for walking, wheeling, cycling, and public transport – including the new Mole Valley Connect on demand bus service.
The campaign complements the council’s wider strategy to create a safe and accessible sustainable transport network. It also contributes to the council’s aim to achieve net zero by 2030 and to reduce air pollution and congestion, and aims to support local businesses by driving footfall to shops from participants redeeming their rewards.
More than 560,000 active and sustainable journeys were recorded during the campaign’s first year, with approximately 344,000 – over 60 per cent – directly replacing single-occupancy car trips.
As a result, an estimated 150,000 kg of CO2 emissions were avoided.