Wokingham adds new local travel programme to the white-labelled Thames Valley Rewards app
BetterPoints is delighted to be working with Wokingham Borough Council to incentivise active travel and reduce car use, particularly around schools and high-traffic areas, and raise awareness of air quality issues.
The My Journey Wokingham Challenge, which is being promoted by the My Journey Wokingham team, is part of the council’s drive to reach net zero carbon emissions by 2030, and complements the development of a greener transport infrastructure.
The council is developing new cycleways and greenways to make it easier and safer for walkers, cyclists and wheelchair users, while a bus improvement plan will help operators attract more passengers and adopt more environmentally-friendly fleets. The My Journey Wokingham Challenge, powered by BetterPoints, will help people discover the possibilities offered by the new infrastructure and reward them for using it.
In particular, Wokingham Borough Council is keen to reduce car use and idling around schools, and to shift the school run more towards active travel and public transport.
The My Journey Wokingham Challenge is available in the Innovation Valley Rewards app that BetterPoints built for Thames Valley, and is open to anyone over 14 who lives, works, or studies in Wokingham.
Innovation Valley Rewards is part of the national ADEPT Smart Places LiveLabs initiative, a £22.9 million project funded by the Department for Transport to tackle transport-related environmental issues with technology, and delivered in partnership with businesses and local authorities across the Thames Valley.
Cllr Pauline Jorgensen, executive member for highways and transport, said:
“We’re pleased to be promoting this app and hope that once residents download it, they will see for themselves how fun and easy it can be to leave the car at home more often.
“By offering rewards and getting people in Wokingham borough excited about the subject, we’re confident we can inspire long-term behaviour changes that will get people living more healthily while making our borough cleaner and greener.”