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Rewarding sustainable travel across Thames Valley

Rewarding sustainable travel across Thames Valley

Case study

Rewarding sustainable travel across Thames Valley Download

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BetterPoints was asked to provide the Innovation Valley Rewards app to encourage Thames Valley residents away from single-occupancy car journeys and toward more active and sustainable travel.

BetterPoints for towns and cities

The app is a shell that can accommodate any number of programmes for local authorities in Thames Valley.

To kick it off, a twelve-month programme was funded for the whole region. 

After six months, engagement among registered users was high at 71%. Nearly half (49%) of sustainable journeys reportedly replaced a car, saving an estimated 28,000 kg of CO2 emissions. 

Five times as many participants were recognised as ‘active’ compared to those remaining ‘inactive’. 

In 2021/22…

  • 71% engagement.
  • 400% increase in ‘active’ vs ‘inactive’.
  • 28,000 kg estimated CO2 emissions avoided.
  • 49% of journeys replaced a car.
  • 5.7 million calories burned.