BetterPoints builds its work in Scotland with a new active travel programme in Arbroath
BetterPoints is powering a new active travel incentive programme in Arbroath, Scotland, following our success in Falkirk.
The new programme encourages residents and employees in the Angus coastal town to switch to more active travel such as walking and cycling, for the benefit of health, quality of life and the environment. These are substantial ‘win-wins’ that benefit individual people and the community as a whole.
The COVID-19 pandemic and its resulting restrictions on us all make it “even more important that we all look after our physical and mental health”, says Angus Council’s Communities Convener, Cllr Mark Salmond.
“I urge everyone who lives, works or studies in Arbroath to consider getting involved in the ‘Get Active Arbroath’ campaign and experience the benefits that being more physically active can deliver”, he said.
Participants are encouraged through the BetterPoints smartphone app and rewarded with points that can be spent on vouchers or donated to charity. There are also some fantastic prizes up for grabs, such as refurbished bicycles from Angus Cycle Hub.
“We are thrilled to be supporting the ‘Get Active Arbroath’ campaign”, says Scott Frances, Angus Cycle Hub’s Project Director.
“As a local organisation that supports walking and cycling, we are excited to be part of a scheme that promotes active travel and also benefits the local community. What’s not to like about being rewarded to get fit and stay active!”
The BetterPoints smartphone app offers participants encouragement and reward points that can be spent on high street vouchers or donated to charity.
Get Active Arbroath is delivered on behalf of Angus Council, through a partnership with the sustainable transport consultancy, Ansons Consulting. It is funded through Transport Scotland’s Smarter Choices, Smarter Places programme.
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BetterPoints is a world-leading scalable and customisable behaviour change platform. Whether you want people to walk to the park, cycle to work, take the bus into town or e-scoot to the shops, BetterPoints campaigns motivate them to do it and make it enjoyable.
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