A great video promoting active travel incentives in Norway

This fantastic 30-second video from Norway quickly gets the message across loud and clear: ‘the more walking and cycling you do, the more rewards you get’.

The town of Gjøvik is using BetterPoints’ behaviour change platform to run its #Velreist campaign for active and sustainable transport.

It’s great to see local promotions like this, because, the more people that join a programme, the more society will benefit from its behaviour change outcomes.

Here are the translated captions (in case, like me, you don’t read Norwegian):

Download the betterpoints app and earn points on eco-friendly trips.

The points can be used in local shops around Gjovik!

#Velreist – Green points for health and the environment.

Video: Tjen poeng ved å reise miljøvennlig med Betterpoints from Gjøvik kommune on Vimeo.