UK councils harness behaviour change technology to deliver on active travel commitments

UK councils harness behaviour change technology to deliver on active travel commitments

The UK Government recently announced the allocations for Tranche 2 of its Emergency Active Travel Fund.

An important difference from Tranche 1 is the emphasis on monitoring reports and the requirement to provide them. 

BetterPoints has a track record of helping local authorities both to increase uptake of their active travel initiatives and generate detailed impact reports.

At the forefront of mode-shift behaviour technology since 2010, our tailor-made solutions encourage active travel, analyse how people move around, and generate an evidence base for monitoring evaluation to deliver successful, scalable active travel infrastructures. 

Brighton & Hove

Brighton & Hove City Council has commissioned BetterPoints to promote and measure active travel in the city. It will also monitor temporary infrastructures such as pop-up cycle lanes, extended pedestrian areas and Park Active car parks.

The 12-month BetterPoints programme is open to all residents and employees in the city, as well as engaging with 1,700 employees across ten local workplaces.

The programme is funded by the UK Government’s Access Fund for Sustainable Travel and tranche 2 funding from the Active Travel Fund.

Local people can use the BetterPoints app to earn rewards for tracking their walking and cycling activities, and the Council can use the resulting data to improve the network and inform transport policy.

Local people can use the BetterPoints app to earn rewards for tracking their walking and cycling activities, and the Council can use the resulting data to improve the network and inform transport policy.

Transport for West Midlands

As Covid-19 transforms the way we live, work and travel, Transport for West Midlands is working with the University of Warwick to pilot new transport initiatives for the region.

TfWM has commissioned BetterPoints to help promote, monitor and measure sustainable travel at the University as part of its Future Transport Zone programme.

They will use BetterPoints’ digital tools to incentivise active and sustainable transport in and around the university, and to create an evidence base for monitoring evaluation to deliver successful, scalable active travel infrastructures.

Warwickshire

Following the success of last year’s pilot programme in Royal Leamington Spa, Warwick District Council is continuing its relationship with BetterPoints to encourage more local people to switch to active travel such as walking and cycling.

In the Leamington pilot, participants made 32,241 active or sustainable journeys covering a distance of 79,498 kilometres and saving 1.2 tonnes of CO2 emissions. Nearly half – 44% – changed the way they travelled in out of town. 56% were more likely to park out of town and 65% said the programme had more them more aware of the local Park and Stride scheme.

The new two-year programme will roll out a wider incentives scheme to support active travel in the wake of the Coronavirus pandemic and to promote healthy activity in the run-up to the 2022 Commonwealth Games.

It launches on 1 January and will be available to the whole of the Warwick District.

Want to improve cycling and walking in your locality? Talk to us.
BetterPoints is a world-leading scalable and customisable behaviour change platform. Whether you want to encourage citizens to maintain newly acquired cycling behaviours or analyse the success of your infrastructure, we can help. 
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