BetterPoints programmes cut short car journeys by 20 per cent
We are thrilled to report that BetterPoints programmes observed a 20 per cent reduction in short car journeys across nine research trials – double the early indications of a ten per cent drop!
The trials also showed that reductions in short car journeys persisted after the campaigns ended.
This is great news for anyone wanting to encourage a switch to transport options that are healthier and more sustainable.
Further research is planned to assess how long reductions in car driving behaviour can be maintained at the optimal level of an intervention.
