The popular Choose How You Move Rewards programme enters its fourth year
We are very pleased that the Choose How You Move Rewards programme, powered by BetterPoints in partnership with Leicestershire County and City Councils, has moved into its fourth year.
Leicestershire County and City Councils commissioned BetterPoints technology to run a programme that rewards residents for walking, running and cycling.
Hundreds of people have joined the programme, downloaded the BetterPoints app and tracked tens of thousands of activities – walking, running and cycling, tens of thousands of miles and burning millions of calories! They’ve been able to donate their BetterPoints to local and national charities or exchange them for vouchers.
There has been a huge increase in cycling during the pandemic, with thousands of journeys travelled on the new pop-up lanes by BetterPoints users alone. We worked with Leicester City and Leicestershire County councils to encourage the use of their new pop-up infrastructure and measure its impact.
We’re really pleased to be helping people in Leicestershire be active and healthy for a fourth year.
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BetterPoints is an award-winning, scalable and customisable behaviour change platform that has been used successfully to incentivise and motivate citizens to use active or sustainable modes of transport.