Warwickshire renews BetterPoints partnership to incentivise active travel
Following a successful pilot in Royal Leamington Spa in 2019, Warwick District Council is continuing its relationship with BetterPoints to encourage more local people to switch to active travel such as walking and cycling.
This year, residents of Warwick District can get active and choose more sustainable means of travel when visiting and supporting the District’s town centres, with the launch of the expanded Choose How You Move in Warwick District programme.
The initiative complements the District Council’s aims to encourage active communities, improve air quality and support town centres and the local economy. It is running in partnership with BetterPoints and the Coventry and Warwickshire Local Enterprise Partnership (CWLEP).
In the Leamington pilot, participants made 32,241 active or sustainable journeys covering a distance of 79,498 kilometres and saving 1.2 tonnes of CO2 emissions. Nearly half – 44% – changed the way they travelled in and out of town. 56% were more likely to park out of town and 65% said the programme had more them more aware of the local Park and Stride scheme.
The new two-year programme uses the BetterPoints smartphone app technology to encourage active travel, analyse how people move around, and generate an evidence base for monitoring and evaluation to deliver successful, scalable active travel commitments.
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Keen to get more people walking and cycling in your area? Talk to us.
BetterPoints is a world-leading scalable and customisable behaviour change platform for health, transport and the environment. Whether you want to improve activity rates for weight management and heart disease, analyse the success of local transport infrastructures, or simply encourage people to walk and cycle more in general, we can help.
Ask us for a demo today.