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Tag: leicestershire

“My car hasn’t moved for 3 weeks!”

Suzy was commuting by car five days a week until she joined Leicestershire’s Choose How You Move programme. She now makes that journey on two feet. Choose How You Move is run jointly by Leicester City Council and Leicestershire Country Council, to encourage people to replace car journeys with active travel – walking, wheeling, cycling…
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“I’ve swapped many of my normal car journeys for walking and cycling instead”

Jigna works for Leicester City Council and joined their recent Let’s Go workplace challenge. “Because of BetterPoints and the encouragement and incentives offered, I started walking a lot and resumed cycling”, she says. In March, more than 80 workplaces in Leicester & Leicestershire competed to see who could get the most staff to leave their…
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Leicestershire active travel programme enters its fifth year

Leicestershire’s Choose How You Move Rewards programme, powered by BetterPoints, enters its fifth year, having been recommissioned for a fourth time. Leicester City and Leicestershire County councils first deployed the BetterPoints behaviour change platform in 2018, to reward residents for walking, running and cycling instead of driving. During lockdown in 2020, we quickly pivoted the…
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Santander Cycles and Rutland Cycling gear-up for new workplace travel challenge in Leicestershire

More than 80 businesses in Leicestershire are already represented in a month-long challenge in March to reduce car use, with top prizes on offer from Santander Cycles and Rutland Cycling. First prize is an electric bicycle worth £1,000, provided by Rutland Cycling. Second prize is a Fitbit with £400-worth of outdoor walking gear. Santander Cycles…
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‘BetterPoints rewards were just the motivation I needed to do something different’

Hawwah (pictured) drove to college every day but ditched the car when she joined Leicestershire’s Choose How You Move programme. “Before I took part in the Choose How You Move BetterPoints Challenge I would commute by car five days a week. I used to go by car to college every day there and back. “The…
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BetterPoints technology rewards healthy and sustainable travel in York

Last week we launched a new programme funded through the Department for Transport’s new ‘Capability Fund’. The BetterPoints York programme, in partnership with City of York Council (CYC), incentivises workers and residents in York to use active and sustainable modes of transport. Following our success with active travel in Leicestershire (do check out the video…
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“I walk everywhere now” – How Leicestershire councils are motivating thousands of people to walk and cycle

Leicester City and Leicestershire County councils are using BetterPoints to get more people to choose walking, cycling and public transport over using the car. It’s been very successful, as evidenced by local resident, Nusrat, in the video below: “I walk everywhere now. I’ve also used my walking habit to explore Leicester more than I’ve ever…
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Survey shows strong support for local cycle lanes – even if it means less space for cars

In a recent survey by the UK’s Department of Transport, nearly two-thirds of people (64%) supported dedicated local cycle lanes – even if it meant less road space for cars. When asked what would encourage them to cycle more, 55% said off-road and segregated cycle paths, 53% said safer roads, and 49% said well-maintained road…
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The popular Choose How You Move Rewards programme enters its fourth year

We are very pleased that the Choose How You Move Rewards programme, powered by BetterPoints in partnership with Leicester City and Leicestershire County Councils, has moved into its fourth year. Leicestershire County and City Councils commissioned BetterPoints technology to run a programme that rewards residents for walking, running and cycling. Hundreds of people have joined…
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The lady who uses lockdown to hide gnomes on a Leicestershire housing estate

When Becky’s new hobby got out of hand, she put it to use in cheering up her local neighbourhood. Becky makes gnomes. Not the sort you see in gardens, fishing in ponds with their trousers down, but the Scandinavian variety with tall, felt hats over their eyes and beards that reach their feet. It’s not…
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BetterPoints hits 10 million sustainable journeys

8 October was Clean Air Day, ‘the UK’s largest air pollution campaign’. And, as if we’d planned it, the number of active or sustainable travel journeys made by BetterPoints users had just passed 10 million. To mark Clean Air Day, we created a special medal for users of our app who walk or cycle today.…
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£180m Emergency Active Travel Fund – DEADLINE 7 AUGUST

In May, UK Transport Secretary, Grant Shapps, announced a multi-million pound Emergency Active Travel Fund to help local authorities create an environment that was safer for both walking and cycling. The fund was divided into two tranches. The first has passed, but the second – and much larger – tranche of £180 million is still up…
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