BetterPoints Ltd – Tag: Bella-Mossa
+44 (0) 20 3879 7879

Tag: Bella-Mossa

Mass modal shift in Italy – a two-year comparison

Like many major cities, Bologna struggles to manage traffic congestion and its side-effects. In 2017 and 2018, BetterPoints helped Bologna motivate more than 20,000 people to think differently about their transport options. SRM, Bologna’s the public transport authority, wanted to try a new approach to tackling CO2 emissions. They had tried banning the use of…
Read more

20,000+ people incentivised to travel more sustainably in Bologna

787,000 journeys on foot 590,000 cycle journeys 508,000 public transport journeys 5,450 car-sharing journeys 1.4 million kg CO2 emissions saved 167 million calories burned Like many major cities, Bologna struggles to manage traffic congestion and its side-effects. In 2017 and 2018, the BetterPoints platform powered the six-month Bella Mossa programmes that encouraged fewer single-occupancy car…
Read more

VIDEO: how BetterPoints helped Bologna increase active travel

Bella Mossa powered by BetterPoints – a short video

‘The city that gives you free beer for cycling’ – the BetterPoints app on the BBC

We were delighted to see this short BBC film about how our app is used in Bologna, Italy.

BetterPoints in Bologna was so successful it’s been commissioned again

A second programme of active travel incentives begins in Bologna, Italy in April, thanks to the huge success of its six-month predecessor in 2017.