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Recognition of kindness returns to BetterPoints programmes

Recognition of kindness returns to BetterPoints programmes

Three and a half years ago, when lockdowns stopped BetterPoints from encouraging people to go outside, we swapped out rewards for travelling actively with recognition for acts of kindness.

Now, on this World Kindness Day, we are reintroducing it into our programmes – to recognise selfless acts that may seem small but can make a huge difference to others.

Anyone using the BetterPoints app can earn medals for sharing their kindness stories; and, for the next three weeks, they have the chance to win a weekly prize of 25,000 BetterPoints.

This is not about persuading people to be kind. This is about shining a light on the kindness that is happening all around us, all the time.

It is easy to lose faith in ourselves and each other when we are constantly bombarded with horrific news of global conflict, a seemingly endless stream of crime reporting, the frightening uncertainty of technology, the ostensibly cynical posturing of many of our politicians, and the impact of a rapidly changing climate.

Less than a fortnight after we launched our lockdown kindness activity, a thousand BetterPoints users had taken the time to tell us, in their own words, what they had done to help someone else.

It was a welcome reminder that all was not lost; that there was hope left in the world.

Now seems a good time to try it again, and to reflect on what we can each do for others.


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