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Category: Posts

‘I want my children to think “I can walk or cycle to get there”’

Before she discovered Warwick District Council’s Choose How You Move BetterPoints challenge, Carly would “always hop in the car, however long the journey”. “I was using it at least six days a week”, she says. Carly has bipolar disorder and five herniated discs in her back. She found lockdown very challenging, managing her own health…
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New Active Travel Programme for Renfrewshire

BetterPoints is powering a new active travel programme for Renfrewshire Council. We have worked with East Renfrewshire Council before and so are delighted to add Renfrewshire Council to our list of clients, and bolster our ongoing partnership with Ansons Consulting as part of the delivery. The council wants Renfrewshire to be net-zero by 2030. While…
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‘BetterPoints rewards were just the motivation I needed to do something different’

Hawwah (pictured) drove to college every day but ditched the car when she joined Leicestershire’s Choose How You Move programme. “Before I took part in the Choose How You Move BetterPoints Challenge I would commute by car five days a week. I used to go by car to college every day there and back. “The…
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Brighton & Hove renews its active travel behaviour change programme for a second year

We are thrilled to be working with Brighton & Hove City Council for a second year, encouraging and rewarding more active and sustainable travel in the area. Over 11 months in 2021, the Move for Change programme reached nearly 12 per cent more people than its initial target, and commanded a high average engagement rate…
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Carey seldom exercised before BetterPoints, now she walks a lot

Carey, from Hounslow, recently won the Move More Hero award for her progress in the council’s One You Hounslow programme. “Before the app, I seldom exercised – and now I walk a lot,” she says. “I’ve got so much more energy. It’s helped to control my weight and reduce my stress levels.” “Since taking part…
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How Household Travel Surveys could be a lot cheaper, faster and more reliable

The global consultancy firm, Mott MacDonald, and behaviour change experts, BetterPoints, are co-designing digital tools to revolutionise household travel information-gathering. Mott MacDonald was commissioned by the UK’s Foreign & Commonwealth Office to deliver part of its Global Future Cities South East Asia Programme. They asked BetterPoints to co-design a new tool to gather travel data…
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We’ve been making green and healthy behaviour irresistible in 2021!

It’s nearing the end of what has been an exciting year for BetterPoints, so we thought it would be nice to look back at some of our work in making positive behaviour change an attractive proposition over the last twelve months. Rewards on Govia Thameslink Railway BetterPoints is proudly providing the rewards engine for Rail+ Club, a…
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BetterPoints builds Innovation Valley Rewards app for sustainable travel in Thames Valley region

Innovation Valley is part of a collaboration between local authorities and businesses that uses digital innovation to help make Thames Valley ‘cleaner, leaner, and greener’. BetterPoints has built the accompanying smartphone app, which encourages and rewards local people for travelling more sustainably. The new app enables residents to automatically record their active journeys (such as…
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Research in lockdown suggests big potential savings for health interventions

During the second UK lockdown in 2020, we trialled a new method for encouraging people to take up online exercise classes. The result was huge cost savings compared to similar projects. We developed the research with IMIN, a physical activity connectivity platform, with their funding from Innovate UK. IMIN’s technology connects people with exercise classes. Together, we…
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BetterPoints powers Rail+ Club rewards on Thameslink and Great Northern Railway lines

BetterPoints is excited to provide the rewards engine for Rail+ Club, a powerful new loyalty app designed to encourage passengers back to the railways, which is being trialled on Thameslink and Great Northern Railway lines. From this week, passengers on selected Thameslink and Great Northern Railway lines can use the Rail+ Club app to track their…
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BetterPoints returns to Falkirk with rewards for walking, cycling and using public transport

Falkirk Council is leading the way in changing transport habits by commissioning an innovative behaviour change campaign, provided through another partnership between Ansons Consulting and BetterPoints.  The programme is called Take the Right Route, using a well-established local brand which promotes walking, cycling and public transport. Participants can earn BetterPoints for active and sustainable travel.…
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Rewards for sustainable and active travel at Cardiff University

Cardiff University recently launched a bespoke behaviour change programme for its  30,400 students and 6,600 employees. Changing Steps Cardiff is driven by BetterPoints and encourages active and sustainable travel to, from and between Cardiff University sites, as part of the university’s commitment to  reduce its carbon footprint and reach Net Zero Carbon by 2035. The…
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