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Tag: active travel

Mobile phones make the Olympic Legacy a walk in the park

Our behaviour change experts at BetterPoints will use new smartphone technology to motivate more people to use Queen Elizabeth Olympic Park (QEOP) in East London.

School run behaviour: how one mother changed hers

Anne, a working mother with two small children, relied on the family’s second car. When the time came to change it, they had a decision to make: fork out for a new one or try and get along without it.

BetterPoints to help Italian city tackle a global killer: air pollution

Air pollution is now known to be one of the leading preventable causes of death in the world. The damaging affects globally equate to nearly 7 million deaths a year – mostly in urban areas. With indoor air pollution responsible for approximately half of those deaths.

BetterPoints motivated Birmingham citizens to use the city’s parks

BetterPoints motivated 80% of previously inactive people to become active when Birmingham City Council commissioned us to encourage healthier living.

How BetterPoints can help lower all-cause mortality rates by encouraging small changes in behaviour

Recent research reveals that some exercise is better than none; it also suggests that secondary benefits of healthy activity ensure those health improvements are unlikely to unravel.