Leicestershire active travel programme enters its fifth year
Leicestershire’s Choose How You Move rewards programme, powered by BetterPoints, enters its fifth year, having been recommissioned for a fourth time.
Leicester City and Leicestershire County councils first deployed the BetterPoints behaviour change platform in 2018, to reward residents for walking, running and cycling instead of driving.
During lockdown in 2020, we quickly pivoted the programme and geofenced their emergency pop-up lanes, so they could encourage the use of the new infrastructure and measure its impact.
In March this year, we added a special month-long workplace challenge. More than 80 businesses in Leicestershire took part, with a range of prizes on offer – including an electric bicycle from Rutland Cycling, bike hire vouchers from Santander Cycles, and £400-worth of walking gear.
We are delighted with the success in Leicestershire and looking forward to a fabulous fifth year.
Check out this great video about how the programme was going this time last year: