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Category: Local authority case studies

Short car journeys cut by a fifth

Short car journeys cut by a fifth


BetterPoints programmes can now identify, segment and target regular drivers of short car journeys. Trials in nine local areas were able to reduce short car journeys by an average of 20 per cent. The...

Motivating healthy activity in Ebbsfleet Garden City 

Motivating healthy activity in Ebbsfleet Garden City 


Get Active in Ebbsfleet increases physical activity levels for better health and wellbeing, and to combat obesity and type 2 diabetes.  In Year 5 (2022‚Äď2023), more than half a million healthy...

Leicestershire councils change travel behaviour with BetterPoints

Leicestershire councils change travel behaviour with BetterPoints


Leicester City and Leicestershire County councils‚Äô Choose How You Move programme encourages active and sustainable traverel and reduces unnecessary car journeys. In year five (2022‚Äď2023), it saved...

Behaviour change for a circular economy in Brighton & Hove

Behaviour change for a circular economy in Brighton & Hove


A four-month Make Materials Matter pilot rewarded Brighton & Hove residents for activities supporting sustainability, such as recycling, repairing, loaning and up-skilling. Brighton & Hove City...

Cutting car journeys in Brighton & Hove

Cutting car journeys in Brighton & Hove


Brighton & Hove City Council‚Äôs Move for Change campaign launched in 2021 to move local residents and workers away from a reliance on private motor vehicles.¬† Year two (2022‚Äď23) 1 million+...

Renfrewshire Council shifted 200k car journeys to sustainable transport 

Renfrewshire Council shifted 200k car journeys to sustainable transport 


Renfrewshire Council’s Not Far? Leave the Car campaign rewards local people for journeys that are active or otherwise sustainable.  Between March 2022 and April 2023, more than 300,000 sustainable...

Milton Keynes: 62% of incentivised journeys replaced car travel

Milton Keynes: 62% of incentivised journeys replaced car travel


Milton Keynes City Council‚Äôs Get Around Rewards pilot attracted high levels of engagement and achieved measurable modal shift.  Residents and workers in Milton Keynes were given incentives and...

Rewarding sustainable travel across Thames Valley

Rewarding sustainable travel across Thames Valley


BetterPoints was asked to provide the Innovation Valley Rewards app to encourage Thames Valley residents away from single-occupancy car journeys and toward more active and sustainable travel. BetterPoints...

Changing health behaviours in London Borough of Hounslow

Changing health behaviours in London Borough of Hounslow


Hounslow Integrated Care Partnership wanted to address the difficult challenge of personal responsibility in their drive to reduce health inequalities. In 2021, they commissioned the One You Hounslow...

Pop-up lanes prove a big hit in Leicester

Pop-up lanes prove a big hit in Leicester


BetterPoints is working with Leicester City and Leicestershire County councils to encourage the use of their new pop-up infrastructure and measure its impact. Cyclists in Leicester tell us the...

Incentivising the use of ‚ÄėPark and Stride‚Äô facilities  in Royal Leamington Spa

Incentivising the use of ‚ÄėPark and Stride‚Äô facilities in Royal Leamington Spa


Choose How You Move Leamington Spa was a four-month pilot programme commissioned by Warwick District Council. The primary goal was to encourage local people to use the council‚Äôs ‚ÄėPark and Stride‚Äô...

Innovative air quality campaign in London Borough of Sutton

Innovative air quality campaign in London Borough of Sutton


The Sutton Plan campaign, powered by BetterPoints, was a six-month pilot commissioned by the London Borough of Sutton to test the effectiveness of an app- based incentivisation programme to raise awareness...