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Category: Local authority case studies

Milton Keynes: 62% of incentivised journeys replaced car travel

Milton Keynes: 62% of incentivised journeys replaced car travel


Milton Keynes City Council’s Get Around Rewards pilot attracted high levels of engagement and achieved measurable modal shift.  Residents and workers in Milton Keynes were given incentives and...

Leicestershire councils change travel behaviour with BetterPoints

Leicestershire councils change travel behaviour with BetterPoints


Leicester City and Leicestershire County councils asked BetterPoints to help reduce single-occupancy car journeys locally and promote active and sustainable travel.  Choose How You Move Rewards...

Rewarding sustainable travel across Thames Valley

Rewarding sustainable travel across Thames Valley


BetterPoints was asked to provide the Innovation Valley Rewards app to encourage Thames Valley residents away from single-occupancy car journeys and toward more active and sustainable travel. BetterPoints...

Changing health behaviours in London Borough of Hounslow

Changing health behaviours in London Borough of Hounslow


Hounslow Integrated Care Partnership wanted to address the difficult challenge of personal responsibility in their drive to reduce health inequalities. In 2021, they commissioned the One You Hounslow...

Motivating healthy activity in Ebbsfleet Garden City 

Motivating healthy activity in Ebbsfleet Garden City 


Get Active in Ebbsfleet is a complex behaviour change intervention that encourages local people to be more active, visit local parks and connect with others.  A 12-month pilot programme was commissioned...

Pop-up lanes prove a big hit in Leicester

Pop-up lanes prove a big hit in Leicester


BetterPoints is working with Leicester City and Leicestershire County councils to encourage the use of their new pop-up infrastructure and measure its impact. Cyclists in Leicester tell us the...

Incentivising the use of ‘Park and Stride’ facilities  in Royal Leamington Spa

Incentivising the use of ‘Park and Stride’ facilities in Royal Leamington Spa


Choose How You Move Leamington Spa was a four-month pilot programme commissioned by Warwick District Council. The primary goal was to encourage local people to use the council’s ‘Park and Stride’...

Innovative air quality campaign in London Borough of Sutton

Innovative air quality campaign in London Borough of Sutton


The Sutton Plan campaign, powered by BetterPoints, was a six-month pilot commissioned by the London Borough of Sutton to test the effectiveness of an app- based incentivisation programme to raise awareness...