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Inertia, Newton and re-igniting physical activity

A number of months ago, I was sitting in a seminar up at Edge Hill University in West Lancashire pondering a diagram that was placed on a screen by an NHS consultant, called the “Cycle of Inactivity”. Maybe you have seen this before… Think of a circular clockwise diagram that depicts how a person might…
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BetterPoints in Bologna: 15,000 users in one month, and counting

We’d not even officially launched our new behaviour change programme in the Italian city of Bologna before it hit its six-month target of 10,000 users.

BetterPoints now compatible with major barcode standard EAN13

Retailers of all shapes and sizes in the Italian city of Bologna are accepting BetterPoints vouchers at the point of sale, using the EAN13 barcode standard.

Self-sustaining behaviour change needs ‘glue’, not just technology

BetterPoints CEO, Dan Gipple, considers what lies at the heart of BetterPoints and how we approach the subject of Behaviour Change.

Mobile phones make the Olympic Legacy a walk in the park

Our behaviour change experts at BetterPoints will use new smartphone technology to motivate more people to use Queen Elizabeth Olympic Park (QEOP) in East London.

School run behaviour: how one mother changed hers

Anne, a working mother with two small children, relied on the family’s second car. When the time came to change it, they had a decision to make: fork out for a new one or try and get along without it.

BetterPoints to help Italian city tackle a global killer: air pollution

Air pollution is now known to be one of the leading preventable causes of death in the world. The damaging affects globally equate to nearly 7 million deaths a year – mostly in urban areas. With indoor air pollution responsible for approximately half of those deaths.

How BetterPoints can help lower all-cause mortality rates by encouraging small changes in behaviour

Recent research reveals that some exercise is better than none; it also suggests that secondary benefits of healthy activity ensure those health improvements are unlikely to unravel.

Cycling commuter turns BetterPoints into pounds for local advice service

BetterPoints user Matthew donated his reward points to a local advice service.

Little things make a big impact when BetterPoints users raise money

BetterPoints users donate their reward points to Guide Dogs charity.