Walking in May a huge success – but user feedback suggests there are clear obstacles to cycling
National Walking Month was a great success for BetterPoints. Over 4,000 people took part in our dedicated challenge, walking more than 165,000 miles between them.
They burned an estimated 16 million calories. And if those journeys had been by car, they would have generated around 64,000 kg of CO2 emissions.
Feedback was fantastic. 585 participants completed the end-of-challenge survey, with the overwhelming majority rating it as ‘good’ or ‘very good’ (see the graphs below).
However, it raised some important questions around cycling. Nearly half of respondents said they didn’t have access to a bicycle and well over half – 59% – said they would not be taking part in Bike Week. It seems there is still a lot of work to do to promote cycling in the UK, particularly around access to bicycles.
The challenge tested a range of engagement techniques, particularly different types of medals and associated messaging. We also tried a Virtual Walk across the famous Ridgeway, which is a 5,000 year-old national trail taking you from Wiltshire to Buckinghamshire.
We have taken the feedback and used the techniques for World Bicycle Day and Bike Week. This will continue throughout the summer for both walking and cycling initiatives, and we will publish the results later in the year.
4,341 people took part
585 took the end-of-challenge survey
165,000 miles walked
64,000 kg of CO2 avoided
16 million calories burned
‘How would you rate your enjoyment of the National Walking Month challenge?’
‘Have you walked more in May than you normally do?’
‘Thinking of the Messaging, please rate the content and style’
‘Thinking of the Medals, please rate the different styles and types’
‘Thinking of the Medals, please rate the ease of earning them’
‘Do you have a bicycle available to use?’
‘Will you take part in Bike Week starting on 6 June?’
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