On Friday, the city of Bologna won the CIVITAS ‘Bold Measure Award’ for Bella Mossa, which encourages local people to make fewer single-occupancy car journeys. Bella Mossa is run by Bologna’s transport agency, SRM, who worked with BetterPoints to deliver an effective behaviour change programme.
Air pollution is now known to be one of the leading preventable causes of death in the world. The damaging affects globally equate to nearly 7 million deaths a year – mostly in urban areas. With indoor air pollution responsible for approximately half of those deaths.